sirisha Tumuluri

I am a dedicated digital analytics professional with a robust background in employing analytical methodologies to assess KPIs, website/app performance, and user experiences. My experience spans over 5 years, during which I have collaborated with cross-functional teams to develop comprehensive reports and interactive dashboards using tools such as Looker Studio, Tableau, and Power BI. I have a proven track record of identifying underperforming areas and implementing strategies that have led to significant improvements in conversion rates and user engagement.

At BestBuy, I spearheaded the implementation of digital analytics tracking, ensuring precise tagging and validation of tracking technologies. My efforts resulted in a 20% increase in website conversion rates and a 15% decrease in bounce rates. I have also led analyses to uncover insights from user journey data, optimizing layouts and content through A/B testing and multivariate testing. My commitment to data accuracy and actionable insights has been instrumental in driving data-driven decisions across various industries, including e-commerce and finance.