Open to opportunities

sirisha Tumuluri

@sirishatumuluri

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Data-driven digital analyst specializing in user experience optimization.

Canada

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What I'm looking for

I seek a role that fosters collaboration, innovation, and data-driven decision-making.

I am a dedicated digital analytics professional with a robust background in employing analytical methodologies to assess KPIs, website/app performance, and user experiences. My experience spans over 5 years, during which I have collaborated with cross-functional teams to develop comprehensive reports and interactive dashboards using tools such as Looker Studio, Tableau, and Power BI. I have a proven track record of identifying underperforming areas and implementing strategies that have led to significant improvements in conversion rates and user engagement.

At BestBuy, I spearheaded the implementation of digital analytics tracking, ensuring precise tagging and validation of tracking technologies. My efforts resulted in a 20% increase in website conversion rates and a 15% decrease in bounce rates. I have also led analyses to uncover insights from user journey data, optimizing layouts and content through A/B testing and multivariate testing. My commitment to data accuracy and actionable insights has been instrumental in driving data-driven decisions across various industries, including e-commerce and finance.

Experience

Work history, roles, and key accomplishments

Current

Digital Analytics Senior Analyst

Current

BestBuy

Apr 2021 - Present (4 years 1 month)

Responsible for implementing Tag Management and Analytics for new product pages. Collaborated with cross-functional teams to create reports and dashboards using Looker Studio, Tableau, and Power BI. Conducted A/B testing to enhance user experience and conversion rates, achieving a 20% increase in website conversions.

Adobe Analytics Google Analytics Looker Studio Tableau Power BI A B Testing Digital Marketing Data Analysis User Experience

Digital Data Analyst

CIBC

Jul 2019 - Feb 2021 (1 year 7 months)

Led analysis of digital customer interactions across banking channels. Developed dashboards to track KPIs and optimize user experiences through A/B testing and machine learning models, resulting in a 25% increase in engagement.

Tableau Power BI A B Testing Machine Learning Data Analysis Digital Marketing User Experience KPI Tracking Customer Segmentation Predictive Analytics

Data Analyst – Digital

DELL Technologies

Jul 2016 - May 2018 (1 year 10 months)

Analyzed digital marketing campaigns and optimized performance through A/B testing and web analytics. Achieved a 30% increase in conversion rates by improving ad creatives and landing pages.

Google Analytics Adobe Analytics A B Testing Digital Marketing Campaign Analysis Data Reporting SEO PPC User Behavior Analysis Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

Fleming College

Post-Graduation Diploma, Data Analytics

2018 - 2019

Completed a Post-Graduation Diploma in Data Analytics for Business Decisions, focusing on analytical methodologies and data-driven decision-making processes.