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Luiz Capelli

@luizcapelli

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Experienced Product Manager & Digital Analytics Specialist driving business growth.

Canada

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What I'm looking for

I seek a dynamic role in product management where I can leverage my analytics expertise to drive product success and foster a collaborative team environment.

With over 6 years of experience as a Product Manager and Digital Analytics Specialist, I am passionate about leveraging analytics to enhance product performance and drive business growth. My journey has been marked by a commitment to data-driven decision-making and agile methodologies, which I have successfully applied in various roles.

At nventive, I improved mobile app performance by 25%, achieving a user rating of over 4.0 through strategic insights. My role involved designing KPI dashboards that facilitated better decision-making across teams and leading A/B testing initiatives that boosted user engagement by 30%. Previously, as a Data Product Manager at Rethink, I led the redesign of an app that increased user retention by 35% and established Agile practices that reduced development cycles by 20%.

Experience

Work history, roles, and key accomplishments

Senior Product & Analytics Specialist

nventive

Nov 2022 - Oct 2023 (11 months)

Improved mobile app performance by 25% and led A/B testing initiatives that increased user engagement by 30%. Designed KPI dashboards for better decision-making and collaborated with product teams to optimize feature rollouts.

Product Analytics A B Testing KPIs Data Visualization Agile Methodologies Dashboards Cross Functional Collaboration Strategic Thinking

Data Product Manager

Rethink

Dec 2020 - Oct 2022 (1 year 10 months)

Led the end-to-end product lifecycle of an app redesign, improving user retention by 35%. Established Agile best practices and developed data-driven prioritization frameworks for faster feature delivery.

Agile Methodologies Data Visualization Strategic Thinking Leadership

Education

Degrees, certifications, and relevant coursework

FIAP

Associate’s Degree, Digital Marketing & Data Science

2017 - 2019

Completed an Associate’s Degree in Digital Marketing & Data Science, focusing on the integration of marketing strategies with data analytics to drive business results.