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@luizcapelli
Experienced Product Manager & Digital Analytics Specialist driving business growth.
CanadaWith over 6 years of experience as a Product Manager and Digital Analytics Specialist, I am passionate about leveraging analytics to enhance product performance and drive business growth. My journey has been marked by a commitment to data-driven decision-making and agile methodologies, which I have successfully applied in various roles.
At nventive, I improved mobile app performance by 25%, achieving a user rating of over 4.0 through strategic insights. My role involved designing KPI dashboards that facilitated better decision-making across teams and leading A/B testing initiatives that boosted user engagement by 30%. Previously, as a Data Product Manager at Rethink, I led the redesign of an app that increased user retention by 35% and established Agile practices that reduced development cycles by 20%.
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Work history, roles, and key accomplishments
nventive
Nov 2022 - Oct 2023 (11 months)
Improved mobile app performance by 25% and led A/B testing initiatives that increased user engagement by 30%. Designed KPI dashboards for better decision-making and collaborated with product teams to optimize feature rollouts.
Rethink
Dec 2020 - Oct 2022 (1 year 10 months)
Led the end-to-end product lifecycle of an app redesign, improving user retention by 35%. Established Agile best practices and developed data-driven prioritization frameworks for faster feature delivery.
Degrees, certifications, and relevant coursework
FIAssociate’s Degree, Digital Marketing & Data Science
2017 - 2019
Completed an Associate’s Degree in Digital Marketing & Data Science, focusing on the integration of marketing strategies with data analytics to drive business results.
UMBachelor’s Degree, Communication
2013 - 2017
Earned a Bachelor’s Degree in Communication, studying various aspects of media, communication strategies, and audience engagement.
Software and tools used professionally
CanadaYou can contact Luiz and 90k+ other talented remote workers on Himalayas.
Message Luiz
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