Baron Swainson

As a UX Optimization Strategist, I created a personalized product recommendation quiz and resolved data attribution challenges using Google Analytics 4 and Google Tag Manager. I led an experimentation program that generated significant incremental revenue through strategic testing and optimization.

Managed a team to ensure project deadlines were met while increasing client revenue through A/B testing. Presented optimization strategies based on extensive research and audited cart pages to enhance user experience.

Modified sales scripts to improve appointment-setting success and consistently exceeded production targets using social media outreach. Developed a sales pipeline to track prospects effectively.

Conducted conversion research and built A/B tests to enhance website performance. Trained new hires on company software and practices while achieving certification in HTML and CSS.

Constructed and tracked Facebook ad campaigns, including creatives and audience targeting. Developed interactive dashboards to monitor paid media performance.

Improved engagement on social media platforms by developing posting schedules and promotional content. Coordinated with team members to discuss progress and strategies.

Achieved UX Certification at Tier 2: Professional level.

Completed courses in A/B Testing, Neuromarketing, Copywriting and Product Messaging, Digital Psychology and Behavioural Design, Heuristic Analysis, Google Analytics, and Google Tag Manager.

Activities and societies: Earned Dean’s List honors for consecutive semesters in 2019, demonstrating academic excellence and dedication.

Completed coursework includes: Accounting, Marketing, Macro Economics, Human Resource Development, Addictions Counseling, Psychology, Computer Applications, French.