Open to opportunities

Amandeep Cheema

@amandeepcheema

Message

Data-driven analytics manager delivering actionable marketing and CRM insights for business growth.

Canada

Message

What I'm looking for

I seek a collaborative, data-driven role where I can build dashboards, optimize digital campaigns, mentor teams, and drive measurable business impact.

I am a data-driven analytics manager with hands-on experience translating digital marketing, CRM and website data into clear business recommendations. I build dashboards, run A/B tests, and develop audience segmentation to improve campaign performance and conversion rates.

At Beriqo Technologies I gathered data from websites, paid media, CRM and surveys, developed media taxonomy and dashboards using Power BI, Tableau, SQL, Google Analytics and Salesforce CDP, and evaluated digital campaigns to improve targeting and ROI.

My background includes technical and administrative leadership across private and public sectors, including managing payroll, reconciliations and compliance, designing instructional systems, and delivering training and learning materials to stakeholders.

I value measurable outcomes, continuous learning, and collaborative problem-solving, and I bring a blend of analytics, communication and operational discipline to drive data-informed decisions.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst Manager

Current

Beriqo Technologies Inc.

Aug 2022 - Present (3 years 6 months)

Led marketing data collection and built dashboards to track KPIs, improving campaign targeting and conversion insights; managed data platforms, A/B test evaluation, and end-to-end financial/payroll operations to ensure compliance and timely closures.

SQL Power BI Tableau Google Analytics Datorama A B Testing Data Management

Administrative Manager

Karman Communications Inc.

Oct 2017 - Nov 2024 (7 years 1 month)

Managed instructional design and program delivery by developing e-learning modules, training materials and evaluation metrics, and coordinated subject-matter experts to improve customer and trainee performance.

Instructional Design Curriculum Design Content Creation Training Delivery Program Evaluation Project Coordination

Case Manager

Correctional Service of Canada

Aug 2018 - Aug 2022 (4 years)

Managed community corrections administrative processes and executed warrants and release documentation while maintaining records systems and supporting parole officers to mitigate risk and ensure compliance.

Case Management Records Management Risk Assessment Legal Documentation Data Entry Office Administration

Business Account Executive

Shaw Communications Inc.

Feb 2016 - Sep 2018 (2 years 7 months)

Provided customer support and sales for business clients via chat and email, drove product upsell opportunities, and maintained high data entry accuracy to ensure correct billing and customer satisfaction.

Customer Service Sales Data Entry Account Management Communication

Education

Degrees, certifications, and relevant coursework

British Columbia Institute of Technology

Bachelor of Technology, Technology

Grade: 85%

Bachelor of Technology (with Distinction) completed in July 2024 with an overall GPA of 85%.

Athabasca University

Bachelor of General Studies, Applied Studies

Completed a Bachelor of General Studies in Applied Studies in April 2023 focused on applied arts and science topics.

The Open University (OpenLearn)

Certificate, Forensic Science

Completed a Forensic Science and Fingerprints course in August 2019 covering fingerprint identification, latent print development, light interactions, and fingerprint technologies.

Kwantlen Polytechnic University

Diploma in General Studies, General Studies

Diploma in General Studies completed in May 2015 covering a range of foundational post-secondary subjects.

FHNW (University of Applied Sciences and Arts Northwestern Switzerland)

Summer School Certificate, International Business

Completed the BSwiss International Business Summer School certificate in August 2015 focused on international competitiveness, innovation, and negotiation.