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Ayush Talati

@ayushtalati

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Senior Analytics Developer at Intact Insurance, architecting Adobe Analytics and end-to-end digital data collection.

Canada

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At Intact Insurance, I architect Adobe Analytics solutions and end-to-end digital data collection across web platforms. I translate business requirements and user journeys into technical tracking specifications.

I design and maintain Adobe Experience Platform Tags implementations, and troubleshoot analytics data pipelines from digital properties through downstream platforms. I also support Adobe Target personalization and A/B testing integrations.

At Publicis Groupe, I led GA4 implementations using Google Tag Manager and created measurement plans for business KPIs. I developed an automated SQL and BigQuery dashboard for a banking and investment firm.

At Napkyn Inc – Kepler group of companies, I managed GA4 implementations and implemented Adobe Launch tagging solutions. My analytics recommendations contributed to a 20% improvement in campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Senior Analytics Developer

Current

Intact Insurance

Sep 2025 - Present (1 year 1 month)

Architect and implement Adobe Analytics solutions, including variables, events, dimensions, and data-layer specifications. Design and maintain Adobe Experience Platform Tags, develop and troubleshoot analytics data pipelines, and support Adobe Target and AEM integrations.

Adobe Analytics Adobe Tags Adobe Target Adobe Experience Manager JavaScript Data Pipelines A B Testing Personalization Jira Confluence Figma QA Debugging

Data Analyst

Publicis Groupe

Aug 2024 - Sep 2025 (1 year 1 month)

Led GA4 implementation through Google Tag Manager, managed consent management with Cookiebot and In-Trust, and developed automated dashboards and reports using SQL, BigQuery, and Looker Studio. Implemented data-driven optimization strategies resulting in a 10% increase in ROI.

Google Analytics 4 Google Tag Manager Cookiebot In Trust SQL BigQuery BigQuery ML Looker Python Power BI Tableau GDPR Tagging Specifications Measurement Planning Dashboarding

Analyst, Data Solutions

Napkyn Inc

Jan 2022 - Jun 2024 (2 years 5 months)

Managed and optimized GA4 implementations, implemented Adobe Launch tagging solutions, and developed omnichannel analytics strategies using SQL. Delivered data-driven insights that contributed to a 20% improvement in campaign performance.