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Sahil Gugnani

@sahilgugnani

Data & Marketing Analyst turning complex data into ROI-driven decisions.

Canada
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What I'm looking for

I’m looking for a collaborative role where data meets strategy—building dashboards, forecasting, and ROI-focused marketing insights. I want to turn analysis into decisions using SQL, Python, and BI tools, with room to enhance performance and innovation.

I’m a data-driven professional who turns complex information into clear, actionable insights that help teams make smarter business decisions. In my current role, I translate marketing data into strategic insights, building interactive dashboards and automated reporting with SQL, Python, Power BI, and Tableau to optimize campaigns and marketing efficiency.

I’ve also supported data-informed growth across retail and operational analytics, using CRM and workforce data to improve store operations and reporting. Earlier work includes building analytics-ready databases for healthcare web platforms and using Python to fine-tune machine learning models—improving classification accuracy by 20% and reducing training time by 30% while communicating results with advanced visualizations.

Experience

Work history, roles, and key accomplishments

Accenture logoAC
Current

Marketing Analyst

Mar 2025 - Present (1 year 4 months)

Translate complex marketing data into strategic insights to guide SMB advertising decisions.
Build interactive dashboards and automated reports using SQL, Python, Power BI, and Tableau.
Collaborate with cross-functional teams to consolidate and validate multi-platform datasets.
Turn analysis into actionable strategies that optimize campaigns and marketing efficiency.
Leverage AI-driven tools to su

Bell logoBE

Sales Consultant

Sep 2022 - Feb 2025 (2 years 5 months)

Used CRM and workforce data to understand customer behaviour and optimise store operations.
Created performance dashboards to guide management in sales strategies and staffing decisions.
Enhanced customer experience by translating insights into actionable store-level initiatives.
Worked closely with cross-functional teams to support data-driven operational improvements.

The Big Leaf - Management Consulting logoTC

Data & Performance Analyst

Jan 2023 - May 2023 (4 months)

Designed and maintained analytics-ready databases for healthcare web platforms.
Analyzed user behaviour with SQL and Python to identify engagement and optimization opportunities.
Collaborated with front-end and back-end teams to improve platform performance, SEO, and user engagement.
Produced insights that informed strategic decisions for product and operational enhancements.

Humber College logoHC

Research Assistant

Nov 2022 - Apr 2023 (5 months)

Developed and implemented machine learning algorithms using Python, achieving a classification accuracy improvement of 20% through fine-tuning
Curated a diverse dataset of 1,000+ speech samples, ensuring representation across various emotional states. Employed Python for data preprocessing and feature extraction
Conducted a comprehensive error analysis, identifying common misclassifications. Imple

City of Toronto logoCT

IT Trainee - Data Analyst

May 2022 - Aug 2022 (3 months)

Streamlined reporting processes using SQL, Tableau, VBA, and MS Access to improve efficiency.
Automated IT reports and reconciliations, enhancing accuracy and reducing manual effort.
Analyzed service management trends to support system reliability and access management improvements.
Provided actionable insights for IT operations and cross-functional decision-making.

R.V. Industries logoRI

Data Engineer

Aug 2020 - Sep 2021 (1 year 1 month)

Developed ETL pipelines and operational analytics frameworks to enhance efficiency.
Built Python-based forecasting models to guide production planning and operational decisions.
Created executive-ready dashboards to streamline reporting across multiple functions.
Focused on automating processes and delivering insights that informed business strategy.

Education

Degrees, certifications, and relevant coursework

HC

Humber College

Information Technology Solutions, Information Technology

2021 - 2023

CL

CGC College of Engineering, Landran

Bachelor of Technology - BTech, Computer Science

2016 - 2020

Tech stack

Software and tools used professionally

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