Sahil Gugnani
@sahilgugnani
Data & Marketing Analyst turning complex data into ROI-driven decisions.
What I'm looking for
I’m a data-driven professional who turns complex information into clear, actionable insights that help teams make smarter business decisions. In my current role, I translate marketing data into strategic insights, building interactive dashboards and automated reporting with SQL, Python, Power BI, and Tableau to optimize campaigns and marketing efficiency.
I’ve also supported data-informed growth across retail and operational analytics, using CRM and workforce data to improve store operations and reporting. Earlier work includes building analytics-ready databases for healthcare web platforms and using Python to fine-tune machine learning models—improving classification accuracy by 20% and reducing training time by 30% while communicating results with advanced visualizations.
Experience
Work history, roles, and key accomplishments
Translate complex marketing data into strategic insights to guide SMB advertising decisions.
Build interactive dashboards and automated reports using SQL, Python, Power BI, and Tableau.
Collaborate with cross-functional teams to consolidate and validate multi-platform datasets.
Turn analysis into actionable strategies that optimize campaigns and marketing efficiency.
Leverage AI-driven tools to su
Used CRM and workforce data to understand customer behaviour and optimise store operations.
Created performance dashboards to guide management in sales strategies and staffing decisions.
Enhanced customer experience by translating insights into actionable store-level initiatives.
Worked closely with cross-functional teams to support data-driven operational improvements.
Designed and maintained analytics-ready databases for healthcare web platforms.
Analyzed user behaviour with SQL and Python to identify engagement and optimization opportunities.
Collaborated with front-end and back-end teams to improve platform performance, SEO, and user engagement.
Produced insights that informed strategic decisions for product and operational enhancements.
Developed and implemented machine learning algorithms using Python, achieving a classification accuracy improvement of 20% through fine-tuning
Curated a diverse dataset of 1,000+ speech samples, ensuring representation across various emotional states. Employed Python for data preprocessing and feature extraction
Conducted a comprehensive error analysis, identifying common misclassifications. Imple
Streamlined reporting processes using SQL, Tableau, VBA, and MS Access to improve efficiency.
Automated IT reports and reconciliations, enhancing accuracy and reducing manual effort.
Analyzed service management trends to support system reliability and access management improvements.
Provided actionable insights for IT operations and cross-functional decision-making.
Developed ETL pipelines and operational analytics frameworks to enhance efficiency.
Built Python-based forecasting models to guide production planning and operational decisions.
Created executive-ready dashboards to streamline reporting across multiple functions.
Focused on automating processes and delivering insights that informed business strategy.
Education
Degrees, certifications, and relevant coursework
Humber College
Information Technology Solutions, Information Technology
2021 - 2023
CGC College of Engineering, Landran
Bachelor of Technology - BTech, Computer Science
2016 - 2020
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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