Sinan Yiğin

Delivered custom software engineering, relational database design, and workflow automation services for client businesses. Built and launched multiple native mobile and web applications using AI-assisted prototyping workflows.

Led performance marketing initiatives for iGaming clients, developing strategies to drive user acquisition, engagement, and revenue growth. Managed multi-channel digital marketing campaigns including PPC, SEM, display, affiliate, and programmatic advertising.

Designed and executed effective paid search campaigns, increasing website traffic and conversions. Managed native advertising campaigns with Taboola and AdRoll, conducted market research, and performed A/B testing to optimize campaign performance.

Managed a cross-functional project team to deliver a high-quality product, coordinating with government agencies for incentives. Led product development from concept to launch, including market research, design, prototyping, testing, and production.

Activities and societies: Head of IEEE Community (2 years), Head of Robotics Community (2 years)

Pursued a degree in Electrical-Electronics Engineering, leading the IEEE and Robotics communities for two years each.

Activities and societies: Marketing Management, Brand Management, Creativity in Advertising, Digital Content Marketing, Consumer Behavior

Completed remote courses in Public Relations and Advertising, covering marketing and brand management topics.

Studied Mechanical Engineering at Akdeniz University from 2011 to 2013.