Open to opportunities

Maksim Boratinskii

@maksimboratinskii

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Senior Product Manager driving growth, retention, and monetization through data-informed product strategies.

Montenegro

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What I'm looking for

I seek a collaborative product leadership role where I can drive growth, improve retention and LTV, and launch data-driven, user-centered products with cross-functional teams.

I am a Senior Product Manager with cross-functional experience in scaling B2C products across startups and international companies, combining product, marketing, and growth expertise. I have a proven track record of driving revenue increases, improving retention and LTV, and launching profitable offerings through data-driven decision making.

I prioritize user-centered solutions and collaborative execution, leveraging analytics, A/B testing, and UX improvements to deliver measurable impact — from 4.4x revenue growth in EdTech to major conversion and retention gains in consumer tech and FMCG.

Experience

Work history, roles, and key accomplishments

Growth Product Manager

Ruby Labs

Sep 2023 - Nov 2025 (2 years 2 months)

Identified highest-value user segments and increased home-to-key-section conversion from 23.5% to 38.3%, while redesigning cognitive test methodology to improve accuracy and raise completion rate by 5.1%.

Growth Strategy A B Testing Product Analytics Conversion Rate Optimization User Segmentation User Testing Experimentation Retention

Senior Product Manager

Cryptus

Aug 2023 - Aug 2025 (2 years)

Scaled a B2C EdTech product to 4.4x revenue growth and grew active users 3.5x by optimizing customer journeys, launching courses, and increasing LTV and average order value.

Product Strategy Monetization LTV A B Testing CRO Pricing Strategy Retention Analytics

Brand Manager

Reckitt

Aug 2020 - Mar 2023 (2 years 7 months)

Secured a £3M/year product launch and co-led Lysol brand strategy redevelopment that delivered a new product line contributing over 60% of brand revenue, while driving 4x offtake growth in key accounts.

Brand Strategy Go To Market NPD Trade Marketing Budget Management

Growth Manager

Danone

Jul 2018 - Aug 2020 (2 years 1 month)

Built dashboards to track promo and shelf KPIs, driving +15% Rate of Sales and +32% Facings, restructured pricing to increase gross margin by 6% and achieved +27% volume uplift from promo optimization.

Growth Strategy Dashboards Trade Marketing Margin SKU Rationalization

Education

Degrees, certifications, and relevant coursework

Barça Innovation Hub – Universitas

Professional Diploma, Digital Marketing and Sports Communication

2023 - 2024

Completed a professional diploma in Digital Marketing, Sponsorship and Communication in Sports focused on sports marketing and sponsorship strategies.