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Mikhail Monastyrnyi

@mikhailmonastyrnyi

B2B sales and revenue operations at MakeCodeMe DOO, reducing customer acquisition costs by 21%.

At MakeCodeMe DOO, I work across B2B sales and revenue operations in EMEA and CIS. I reduced customer acquisition costs by 21% by refining the ideal customer profile and connecting client pain points to our value proposition.

I implement CRM, automation, and AI-enabled workflows for prospecting, pipeline management, and customer interaction. I also develop sales capability through hiring, onboarding, process and KPI design, and performance tracking.

At DigitalWand, I sold custom software development and IT services, and implemented a sales strategy that helped increase engineering billable utilisation to 94.7%. Earlier, I founded and ran Rural Escape, building its commercial and operating model and achieving 65% annual profit growth.

Experience

Work history, roles, and key accomplishments

Current

B2B Sales and Revenue Operations

Current

MakeCodeMe DOO

Jan 2022 - Present (4 years 8 months)

B2B sales and sales operations across EMEA and CIS, combining direct client development with sales-system implementation. Reduced customer acquisition costs by 21% and built sales capability through hiring, onboarding, and process design.

B2B Sales Sales Operations CRM Automation AI Prospecting Negotiation KPI Design team development

Lead Account Manager

DigitalWand

May 2020 - May 2025 (5 years)

Sold custom software development, IT outsourcing, staff augmentation, and dedicated-team services. Managed 100+ inbound leads per month and 400+ outbound contacts, with 18% converting into long-term opportunities.

Sales Account Management Client Operations IT Outsourcing Staff Augmentation Negotiation Cross functional Coordination Market Positioning

Owner-Operator

Rural Escape

Oct 2011 - Oct 2021 (10 years)

Founded and ran a multi-segment outdoor recreation and events business serving B2B, B2C, and B2G clients. Scaled operations to support events for up to 300 participants and achieved 65% annual profit growth.

Business Development Sales Revenue Management Team Management Event Management B2B B2C B2G

Legal Affairs, Senior Legal and Academic Roles

Various organisations

Jan 2006 - Jan 2011 (5 years)

Handled contracts, regulations, disputes, and international transactions in legal and operational roles. Taught university courses and contributed to course development and process digitalisation.

Legal Affairs Contract Management Dispute Resolution International Transactions Teaching Process Digitalization