Open to opportunities

Sinan User

@sinancaglayan

Message

Ad Monetization Manager optimizing mobile game revenue through data-driven ad strategy.

Germany

Message

What I'm looking for

I’m looking for a role in mobile gaming ad monetization where I can drive revenue growth with data-driven ad operations, strong partner collaboration, and rigorous performance analysis—balancing monetization with player satisfaction.

I’m an Ad Monetization Manager with 8 years in mobile gaming, specializing in ad operations, partner management, and revenue optimization. I use data-driven strategies and performance analysis to improve monetization while supporting player satisfaction.

Across my roles at DECA Games, Outplay Entertainment, and Gameloft, I monitored and optimized ad revenue streams, worked with advertising partners, and collaborated with stakeholders across Product and other teams to improve ad placement and adopt new ad formats. I also lead campaign optimization through A/B testing, troubleshooting delivery issues with advertising tools and dashboards, and sharing market insights and best practices across teams.

Experience

Work history, roles, and key accomplishments

Ad Monetization Manager

DECA Games

Mar 2022 - Sep 2024 (2 years 6 months)

Monitored and optimized ad revenue across DECA’s mobile gaming portfolio, ensuring proper ad delivery using partner tools and dashboards. Partnered cross-functionally (including Product) to recommend ad placements and adopt new ad formats while troubleshooting delivery issues.

Ad Monetization Ad Operations Cross Functional Collaboration Partnership Management

Ad Monetization Manager

Outplay Entertainment

Nov 2020 - Mar 2022 (1 year 4 months)

Monitored, reported, and optimized advertising revenues across Outplay’s portfolio by defining ad monetization strategy per game with multiple teams. Improved revenue through A/B testing and built relationships with external ad networks while sharing market insights and best practices.

Ad Monetization Revenue Performance Analysis A B Testing Advertising Strategy Market Insights

Premium Ad Operations Manager

Gameloft

Aug 2016 - Dec 2019 (3 years 4 months)

Launched and managed mobile direct and programmatic advertising campaigns, using data and insights to optimize campaign performance. Analyzed user behavior and campaign efficiency and collaborated with global Creative, Content, Marketing, and Sales teams.

Campaign Optimization Data Driven Decision Making User Behavior Analysis Performance Analysis Reporting

Digital Trafficking Executive

Mindshare

Dec 2015 - Aug 2016 (8 months)

Managed operational processes for Nestlé digital media campaigns across brands including Nescafé, Nesfit, Nesquik, and Nestlé Pure Life. Ensured campaign operations supported delivery and effectiveness through day-to-day trafficking responsibilities.

Ad Trafficking Campaign Operations Reporting