Feyyaz Parlaöz

I am a performance-focused digital marketing specialist with hands-on experience managing paid media across search, social and display channels. I consistently apply data-driven strategies, A/B testing and campaign optimization to improve ROAS and user experience.

From managing campaign budgets and ad assets to optimizing landing pages, I have delivered measurable results for agencies and clients across Berlin and Istanbul. I have also evaluated AI prompts to improve model accuracy and output quality in practical applications.

I hold a Bachelor of Business Administration with a focus on management, marketing and finance, which underpins my strategic approach to planning, forecasting and reporting. My work has been recognized in case studies including Facebook and Google campaign work.

I bring a collaborative, analytical mindset and a track record of improving campaign performance through structured testing, clear KPIs and continual optimization.