Looking for a job

Simone User

@simoneuser6

Message

Senior Marketing Manager at Plaion GmbH driving global game launches and digital sales growth across gaming platforms.

Germany

Message

At Plaion GmbH (Middle Earth Enterprises), I lead global marketing strategy and go-to-market plans for AAA and indie game titles across PlayStation, Xbox, PC, streaming, and cloud. My campaigns have driven double-digit digital sales growth, including a 300% positive ROI for Dead Island 2 paid campaigns.

Earlier, I managed digital marketing, publisher partnerships, and mobile campaigns at WeQ Global, PubNative Gmbh, Onefootball GmbH, Ubisoft Entertainment, and Skrill. At WeQ Global, I built and managed 12 publisher accounts in mobile gaming, delivering annual ROI of 150%+.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Plaion GmbH

Aug 2022 - Present (4 years 3 months)

Led global marketing strategy and execution for 15+ AAA and indie titles across multiple platforms, driving double-digit digital sales growth. Designed and executed global GTM plans for major game launches, achieving exceptional ROI and strengthening partner relationships.

Go To Market Strategy Performance Marketing Budget Optimization ROI Analysis Partnership Management Data Driven Decision Making Campaign Execution

Digital Marketing Manager

Plaion GmbH

Jan 2019 - Aug 2022 (3 years 7 months)

Led marketing strategy for 15+ AAA and indie titles, managing earned, paid, and third-party activities, driving double-digit digital sales growth. Coordinated marketing roadmaps with HQ and local teams, and introduced a budget optimization framework generating a positive surplus.

Marketing Strategy Earned Media Paid Media Budget Optimization Partnership Management Data Analysis Cross Functional Collaboration

Strategic Partnership Manager

WeQ Global

Jan 2016 - Jan 2019 (3 years)

Built and managed 12 top-tier publisher accounts in the mobile gaming industry, delivering ROI of 150%+ annually. Negotiated strategic partnerships with global publishers and advertisers, expanding revenue streams and portfolio profitability.

Partnership Management Negotiation Market Analysis Performance Reviews Business Development ROI Optimization

Business Development Manager

PubNative GmbH

Jan 2015 - Jan 2016 (1 year)

Drove revenue growth by acquiring new publishers and mobile app partners across Europe. Led partner account management and performed competitor and market analysis to identify expansion opportunities.

Business Development Account Management Market Analysis Competitive Analysis Revenue Growth

Mobile Marketing Manager

Onefootball GmbH

May 2014 - Dec 2014 (7 months)

Owned mobile marketing strategy for the OneFootball Brasil app during the 2014 FIFA World Cup, achieving record user acquisition and engagement. Planned and executed global mobile campaigns for automotive and telecom clients, managing optimization across iOS and Android.

Mobile Marketing Campaign Management User Acquisition iOS Android Ad Server ROI Optimization

Strategic Partnership Manager

Ubisoft Entertainment

Jan 2013 - Jan 2014 (1 year)

Established cross-industry partnerships in FMCG, tech, media, and fashion to expand Skrill's eCommerce ecosystem. Conducted market and competitor analysis, screening key accounts to drive new business opportunities.

Partnership Management Market Analysis Competitive Analysis Lead Generation Brand Visibility

Brand Manager

Ubisoft Entertainment

Apr 2012 - Mar 2013 (11 months)

Led the marketing strategy of Assassin's Creed 3 and Assassin's Creed Liberation on the Italian market. Developed marketing plans, liaised with internal departments and external agencies to ensure excellent execution of the marketing strategy.

Brand Management Marketing Strategy Media Buying Event Marketing Cross Functional Collaboration

Sales Reporting Analyst

Skrill

Jul 2011 - Dec 2011 (5 months)

Responsible for sales reporting, ecommerce market and competitor analysis, lead generation, contract management, and sales presentations. Sought new opportunities for sales and understanding key accounts for partnerships in the European market.

Sales Reporting Market Analysis Competitive Analysis Lead Generation Contract Management Client Relations