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@simonocheja
Results-driven marketing and sales professional with CRM and growth expertise.
I am a results-driven marketing and sales professional with 7+ years' experience across publishing, education and service sectors, skilled in merchant acquisition, POS merchant onboarding, CRM, sales strategy and market research. At Pen-Impact I increased customer base and sales by 45% within 3 months and earlier roles boosted customer patronage by 60% and engagement by 70% through targeted campaigns.
I develop sales-driven strategies that promote cross-selling of services, strengthen stakeholder and community engagement, and deliver customized business solutions; I hold certifications such as CRMP and HRMP and am pursuing a Professional Diploma in Data Analytics to inform data-driven marketing and growth initiatives.
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Work history, roles, and key accomplishments
Pen-Impact Writing & Publishing
Feb 2024 - Present (1 year 9 months)
Acquired and onboarded authors and publishing clients, increasing customer base and sales by 45% within 3 months through targeted campaigns and cross-selling of services.
Babanawa Polytechnic
Apr 2023 - Feb 2024 (10 months)
Strengthened stakeholder communication and enhanced institutional visibility while supporting business development through student recruitment drives and partnership engagement.
Club Pompey
Dec 2020 - Apr 2023 (2 years 4 months)
Implemented digital campaigns and live-event promotions that increased customer patronage by 60% through targeted promotions, networking, and content-driven engagement.
Backyard Lounge
Jan 2019 - Nov 2020 (1 year 10 months)
Designed and executed promotional campaigns that grew customer engagement by 70% and built customer relationships leading to repeat patronage and referrals.
Federal University of Lafia
Jan 2017 - Jan 2018 (1 year)
Led community engagement and advocacy campaigns to promote health and development programs, coordinating outreach and communications activities during NYSC service.
Maxfit Gyms
Jan 2016 - Jan 2017 (1 year)
Drove client acquisition and membership retention through relationship management, handling inquiries, and targeted marketing materials.
Degrees, certifications, and relevant coursework
Professional Diploma in Data Analytics, Data Analytics
Professional Diploma in Data Analytics currently in progress at Baze University, Abuja.
Master of Arts, Development Communication
Master of Arts in Development Communication completed in 2022 at the Federal University of Lafia.
Bachelor of Arts, Theatre Arts
Bachelor of Arts in Theatre Arts completed in 2015 at Kogi State University, Anyigba.
Software and tools used professionally
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