Ayo Jacobs

Coordinate strategic expansion, reporting, and operational execution to improve regional growth and customer acquisition. Drive sales performance, team efficiency, and target achievement for Sales Managers, DSMs, and Relationship Managers.

Lead and manage a 10-person sales team to drive merchant acquisition and revenue growth for BNPL products. Collaborated with product, risk, marketing, and operations teams to optimize merchant onboarding and credit processes.

Ensured compliance with operational standards and effective customer relationship management. Conducted field performance reviews, staff coaching, and target tracking for sales teams.

Developed and implemented marketing strategies that enhanced brand awareness and engagement. Managed social media presence and created budgets for online marketing activities.

Led branding projects including billboard installation and field supervision. Coordinated vendors and ensured brand consistency across campaigns.

Trained interns on digital marketing fundamentals and creative innovation. Conducted orientation sessions on technology and career development.

Managed all social media accounts and fostered interactive engagement with users. Designed graphics and collaborated with community engagement teams on programs and events.

Bachelor of Science in Sociology from Kogi State University, Anyigba, from 2015 to 2019.

Senior Secondary Certificate (WAEC) from Command Secondary School, Jos, in 2011.

First School Leaving Certificate from St. Piran's Church School, Jos, in 2005.