Chibi Martins

Editorial Editor for Games & Consoles at Olhar Digital, responsible for planning and approving content, writing news, and managing the editorial workflow to ensure timely publication. Oversees the organization of the department and maintains relationships with external contributors who publish monthly columns.

Developed and executed social media strategies for institutional brands and esports leagues, driving community growth and competitive ecosystem engagement.
Led content and editorial strategy for blogs and official websites, delivering gaming-focused narratives aligned with audience behavior and SEO best practices.
Managed paid media campaigns (Google Ads, Meta Ads, TikTok Ads) to support league pr

At Editora JBC, one of the most influential manga publishers in Brazil, I collaborate on digital projects and content creation for the brand’s social media and YouTube channels. I serve as a show co-host monthly lives and video programs, engaging the community with discussions about manga, anime, and Japanese culture.

I am the stage host responsible for interviews of voice actors, national and international attractions who played important characters in pop culture. I also do the introduction of panels, and entertain the audience, always trying to give news and more culture.
Main Event: Anime Friends

Responsible for social media planning, briefing development, copywriting, and content publishing for the game Mimesis and for SBCC’s social channels. Actively involved in shaping content strategies aligned with brand voice, community engagement, and campaign goals.

Additionally, helped with influencer management for a Logitech project, coordinating creators and content delivery for the launch and

Led a team in executing comprehensive social and digital media strategies for 19th edition of Pixel Show, being the first time in Brasilia/DF.
Oversaw all social media accounts including TikTok and Instagram, and others, effectively managing content planning, creation, and execution.
Managed partnerships with media partners, ensuring optimal collaboration and alignment with organizational objectiv

Led a team in executing comprehensive social, influencer, press, and digital media strategies.
Oversaw all social media accounts including TikTok, Twitter, YouTube, Instagram, and others, effectively managing content planning, creation, and execution.
Managed partnerships with media partners and influencers, ensuring optimal collaboration and alignment with organizational objectives.
Provided regu

Responsible for the reports for each project, organizing the data needed since the beginning of the project.
- Audience Reports
- Media Reports
- Brand campaigns reports

Responsible for CRM and email marketing campaign, lead generation strategy, google tags management and providing insights from data analysis.

- Spearheaded the communication strategies for high-profile projects such as Cobra Nobru Seasons 1 and 2, La Copa, MLBB 515, and Credicard Move On, achieving significant traction and engagement within the esports community.
- Led website creation initiatives, ensuring an intuitive user experience and alignment with project objectives.
- Curated compelling social media content for brands and influe

Responsible for Online Media area (planning, executing, optimizing and managing partners) and also for Digital Strategy Plan for bids and actual customers.
- Plan and execution of online and some offline marketing activities and campaigns to local audiences.
- Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
- Innova

Responsible for customers strategies to lever their business up.
I create Digital Marketing strategies for long and sort terms, coordenate them with the teams for operation, and follow and analyse the results.
I apply growth hacking strategies to increase the results for lead generation and brand awereness.
Manage and optimize ads campaign at Google Ads, Facebook Ads, LinkedIn Ads and Instagram Ad

Worked at the Meet & Greet stage entertaining the public, giving information about the convention schedule, talking with national and internacional guest.

Also, I presented two awards' ceremony - "Wall of Fame Award" for Gary Stern from Stern Pinball, and Al Lowe from Leisure Suit Larry games.

euVou is a startup created inside Tech House company, being the system to manage corporte events.
I was responsible for the strategy and execution of the online and offline marketing actions. Specially events organization, inbound marketing strategy and marketing growth.
I also helped the customers on Marketing Strategies inside euVou's platform.

LinkApi is a FCamara's spin-off, which is an IPaaS (Integration Software as a Service), specialized in integration between eCommerce, ERP, CRM, Logistics, Marketing platforms and much more.
I was responsible for the strategy and execution of the online and offline marketing actions. Specially events organization, inbound marketing strategy and content growth.
Also, I was responsible for PR Managem

Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
Locate or propose potential business deals by contacting potential partners not only for Brazil but worldwide; discovering and exploring opportunities.
Coordinated efforts on online acquisition and retention (publishers, advertisers and

Build market position by locating, developing, defining, negotiating, and closing business relationships to the Android app store Mobogenie.
Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
Locate or propose potential business deals by contacting potential partners; discovering and ex

Strategize and oversee day-to-day operations for digital campaigns, based on Mobogenie’s core client services and online products.
Design, write, edit and coordinate the creation of digital marketing materials.
Increase the visibility of Mobogenie store with paid, SEO, social, media and online activities.
Track, monitor and evaluate outreach activities and accomplishments; provide recommendations

Manage Social Media channels (Facebook, Twitter, Google+, Pintrest and Instagram)
Focus on client retention, growth, renewal and satisfaction through social channels and newsletters.
Develop, create, manage and produce content for company's blog (PapoPlay.com.br)
Develop and implement exceptional marketing communications on the website, social channels and newsletters.
Develop and updates weekly r

Managing the social media marketing strategy for GR8 and GR8’s clients; focusing on LinkedIn, Twitter, Facebook, Google+ and YouTube.
Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for GR8 and GR8’s clients.
Communicate in a professional, but unique social media “voice” for each client; directly aligned wit

Manage Social Media channels (Facebook, Twitter, Linked In, Youtube) since the branding launch and growing the community.
Became a consumer profile expert by understanding purchase habits of new consumers.
Customer Service 2.0.
Metrics and sales controls. Management reports.
Close relationship with Agency for strategies.
Focus on customer satisfaction and driven to sales.
Organize events broadcast

Social Media Management (Strategy, Monitoring, Content, Actions and SAC 2.0) on the following channels: Orkut, Linked in, Twitter, Myspace, Facebook, lastfm and Youtube.
Website Metrics Reports using Google Analytics,
Advertising with Google Adwords.

Main customers: Sandy, Chitãozinho & Xororó, SPA Recanto, Anhanguera Educacional and Família Lima.

Aug 2021

Sep 2021

Oct 2021

Advanced Digital Marketing:
- SEO
- SEM
- Advanced Google Analytics
- Advanced Google Ads
- Google Data Studio
- Facebook Ads
- Branding
- Digital Marketing for E-commerce
- Analytics and Insights for Digital Marketing
- Business Plan
- Digital Plan

Oct 2019 · Expired Oct 2020

Oct 2018 · Expired Oct 2019

Gama Experience #06

May 2017 · Expired May 2019