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Simone Bervig

@simonebervig

Marketing Executive Director at MakeOne, leading a B2B technology ecosystem’s marketing transformation and growth strategy.

Brazil

Message

At MakeOne, I lead marketing transformation and growth strategy for a B2B technology ecosystem spanning multiple business units and acquisitions. My work includes brand repositioning, go-to-market strategy, demand generation, and customer experience.

At SAS, I led integrated marketing and go-to-market strategies across Latin America and the United States. In Latin America, the strategy exceeded pipeline targets and generated more than $60M in marketing-sourced pipeline, with double-digit year-over-year growth.

I also taught as a guest professor at PUCPR’s School of AI postgraduate program and wrote as a columnist for MIT Technology Review. At SAP, marketing demand generation contributed approximately 58% of indirect sales revenue in 2015 and 2016.

Experience

Work history, roles, and key accomplishments

Current

Professora Convidada: Pós-Graduação PUCPR Escola de IA

Current

PÓS PUCPR DIGITAL

Oct 2025 - Present (1 year)

Invited professor for the PUCPR School of AI postgraduate program.

Current

Marketing Executive Director

Current

MakeOne

Apr 2025 - Present (1 year 6 months)

Reporting directly to the CEO and Founders, leading the marketing transformation and growth strategy of a B2B technology ecosystem operating across multiple business units and acquisitions. Responsible for driving brand repositioning, go-to-market strategy, demand generation, growth marketing, communications, and customer experience initiatives.

Marketing Strategy Go To Market Demand Generation Growth Marketing Brand Repositioning Customer Experience Communication Skills

Director of Marketing LATAM & United States - Americas

SAS

Jan 2020 - Mar 2025 (5 years 2 months)

Led integrated marketing plan, go-to-market, and channel growth strategies across the United States and Latin America, supporting business expansion, revenue acceleration, and ecosystem growth for SMB and Enterprise business units. Drove Latin America integrated marketing strategy, exceeding pipeline targets and generating $60M+ in marketing-sourced pipeline, with double-digit YoY growth.

Marketing Strategy Go To Market Channel Marketing Demand Generation ABM Events PR Team Management Partner Marketing

Go-To-Market LATAM

SAS

Jan 2020 - Mar 2021 (1 year 2 months)

Developed and executed GTM strategies for LATAM, including campaign localization, ABM programs, and event strategies. Led a Latam team of marketing, product, and presales experts for the data scientist persona, generating demand and creating content for SAS for Data Scientist solutions.

Go To Market ABM Campaign Management Event Marketing Content Creation Data Scientist Persona Community Building

Marketing Director LATAM

Citrix

Dec 2016 - Jan 2020 (3 years 1 month)

Managed regional marketing and branding plan for Brazil and Latin America, developing and reporting weekly KPIs using Tableau, Salesforce, and Marketo. Designed and implemented integrated marketing programs generating MQLs and SQLs, and collaborated with channel team on joint marketing programs.

Marketing Strategy Branding Lead Generation Integrated Marketing ABM Events PR Social Media Channel Marketing Tableau Salesforce Marketo

Head of Marketing

SAP

Jan 2010 - Dec 2016 (6 years 11 months)

Strategic marketing planning and management for SAP with focus on demand generation, awareness, and channel marketing. Contributed approximately 58% of indirect sales revenue through marketing demand generation in 2015/2016, and led industry events, webinars, roadshows, and campaigns to develop leads and improve brand awareness.