Fabricio Sanchez

Leading Marketing, CRM, Branding, Product MKT and Go-to-Market initiatives in a technology consulting and SaaS environment focused on AI, Data, Governance and Cloud.
- Lead 360° Marketing, GTM and Growth strategies across branding, demand generation, events, CRM, CX, Endomarketing and Sales Enablement.
- Develop GTM positioning, value propositions, ICP, customer journeys and demand-generation pro

- Founded and built TheDogEnterprise, a pet-focused digital ecosystem combining content, community, e-commerce, and social impact.
- Led the company’s business strategy, financial planning, business model development, operations, and organizational structure, while driving brand positioning, digital strategy, customer experience, and growth initiatives.
- TheDogEnterprise connects pet lovers throu

- Active member of a community that brings together Marketing leaders from some of Latam’s leading companies.
- Its purpose is to foster the development of the discipline and its broader ecosystem, including MKT, CX, CRM, Intelligence, Branding and Digital.

- Led CRM, Customer Experience, Market Intelligence, Product Marketing and commercial transformation initiatives in the energy sector, connecting customer intelligence, Marketing, Sales and Digital Transformation.
- Increased CRM maturity from 15% to 41% in two years through structured processes, customer intelligence and transformation.
- Delivered +240% YoY lead growth and +84% commercial produc

Worked as Head of CRM & Digital Transformation at Auren Energia.

- Led Product Marketing, GTM, Commercial Intelligence and Partnerships in a technology and IT services environment.
- Drove R$28M YoY revenue growth through sales transformation and data-driven commercial strategies, including cobranded plans with ServiceNow, SAP, GCP and AWS.
- Developed 15+ Sales & Segment Kits with strategic partnerships, increasing YoY conversion by 17%.
- Integrated Sales, Ma

Worked as Head of Go-To-Market Strategy & Strategic Alliances - LATAM at TIVIT.

- Consulted on high-complexity Marketing, CRM, Commercial Strategy, UX, Product/Portfolio, Media and Innovation projects across Education, Healthcare, Technology and Telecommunications.
- Connected Marketing, Media, CRM and Commercial Strategy to drive customer acquisition and business growth.
- Led a Media & Co-Marketing project for a major Brazilian education institution, generating R$9M in incr

Worked as Portfolio & GTM Senior Manager - Digital Transformation at TIVIT.

-Led a 70-person commercial organization and Business Intelligence team in the pharmaceutical industry, managing a business generating approximately R$80M annually.
- Directed 67 sales professionals across commercial strategy, performance management and revenue growth.
- Led Business Intelligence team and initiatives for analytics, reporting and data-driven decision-making.
Developed sales strateg

- Led International Marketing, Digital Solutions and Go-to-Market initiatives across Latin America and Europe within a global Telecommunications & Technology environment.
- Launched 7 digital solutions across 6 countries in 6 months, contributing approximately €5M in revenue.
- Developed GTM strategies, value propositions, positioning and commercial enablement for technology and telecom solutions.

- Led Direct Marketing, CRM, Customer Segmentation and BI initiatives to accelerate sales and productivity.
- Developed Direct Marketing campaigns aligned with inventory and new-unit priorities.
- Led customer clustering and BI-driven campaign strategies, integrating automation with Siebel CRM.
- Optimized campaign processes, increasing productivity by 55% in five months.
- Implemented LopesNet 20

- Led Corporate Strategy, Marketing Analytics and Digital Marketing initiatives.
- Developed forecasts and growth strategies, contributing to ~72% YoY revenue growth.
- Managed Digital Marketing campaigns, KPIs and performance analytics.
- Supported key accounts, sales enablement and brand communications for LAN and LAN.com.

Churn | Retention | Offering | CX | B2B | SMB

Key areas: Marketing | Sales | CRM | Logistics | Commercial Strategy | Growth | B2B

Key areas: Marketing Strategy | Digital Marketing | Media | B2B | Customer-Centric Strategy

Agentic AI for Business Transformation

Mar 2023

Nov 2023

Jul 2022

Oct 2020

Jun 2015

At FIA - USP, São Paulo