Vanessa User

B2B SaaS for conversational commerce on WhatsApp, integrated with e-commerce platforms.

Scope: Product Marketing, demand generation, events, performance and CRO, brand, PR and partnerships. Direct team of 10+ and ownership of the marketing budget.

- +150% marketing-influenced NMRR and -25% CAC across demand generation engines.
- Turned events into a pipeline engine: from one anchor event in 2024

SaaS B2B de conversational commerce via WhatsApp, integrado às plataformas de e-commerce.

Escopo: Product Marketing, geração de demanda, eventos, performance e CRO, marca, PR e parcerias. Time direto de +10 pessoas e gestão do orçamento de marketing.

- +150% em NMRR influenciado por marketing e -25% de CAC nas máquinas de geração de demanda.
- Transformei eventos em máquina de pipeline: de um ev

SaaS B2B de cibersegurança com operação em vários mercados.

Escopo: liderança global de Marketing Digital, Branding, Eventos e Parcerias. Time direto de +15 pessoas e gestão do orçamento global de marketing.

- Implementei a geração de demanda em mercado global, com meta de pipeline nos EUA e venda para comitês de compra de TI (CIO e diretoria de TI).
- Contribuí diretamente para o projeto de pos

B2B cybersecurity SaaS operating across multiple markets.

Scope: global leadership of Digital Marketing, Branding, Events and Partnerships. Direct team of 15+ and ownership of the global marketing budget.

- Implemented demand generation across global markets, with a US pipeline target and selling to IT buying committees (CIO and IT directors).
- Contributed directly to the product and brand posi

B2B technology for the energy sector.

Scope: CRM, Digital, Events, Partnerships and Sales Enablement, within the Product Marketing tribe.

- Led the operation awarded Best Marketing Team at the RD Station Marketing & Sales Awards 2021, with a case in which 60% of the segment's MRR came from marketing engines, with a newly formed team and a new product entering the market.
- In 6 months: +110% qua

Tecnologia B2B para o setor de energia.

Escopo: CRM, Digital, Eventos, Parcerias e Sales Enablement, dentro da tribo de Marketing de Produto.

- Liderei a operação premiada como Melhor Equipe de Marketing no RD Station Marketing & Sales Awards 2021, com case em que 60% do MRR do segmento veio das máquinas de marketing, com time recém-estruturado e produto novo entrando no mercado.
- Em 6 meses: +

Instrutora e mentora em cursos livres de Marketing e Produto para profissionais em transição de carreira para marketing de tecnologia. Conteúdo sobre estratégias customer-centric e canais de aquisição para Go-to-Market.

Instructor and mentor in open courses on Marketing and Product for professionals moving into tech marketing. Content on customer-centric strategies and acquisition channels for Go-to-Market.

Consultoria para startups de SaaS B2B. Implementei e desenvolvi times de marketing com foco em Produto, Campanhas e Inbound, e estruturei processos de experimentação de crescimento e adoção de produto: canais e mídias, gestão de CRM e comunicação por e-mail, notificações web, in-app e SMS.

Consulting for B2B SaaS startups. Set up and developed marketing teams focused on Product, Campaigns and Inbound, and structured growth experimentation and product adoption processes: channels and media, CRM management, and email, web push, in-app and SMS communication.

B2C digital commerce in the entertainment sector. Led Campaigns and Growth, implemented and documented marketing automation workflows, and analyzed market trends to identify growth opportunities.

B2B software for the security sector. Led the Product Marketing and Demand Generation team: product communication to customers, demand generation through CRM analysis and digital channels, content and SEO. Implemented the channel relationship program, which contributed to customer retention.

Sep 2025

Aug 2025

Jan 2024

Mar 2023 · Expired Dec 2023

Sep 2015

Aug 2022 · Expired Aug 2023

Jun 2022 · Expired Jun 2023

May 2022 · Expired May 2023