Simi User

I am a purpose-driven marketing strategist and communicator with hands-on experience leading brand, digital and community marketing for large-scale programs. I combine creativity, stakeholder collaboration, and data-driven decision making to deliver measurable outcomes and social impact.

At the University of Toronto I directed marketing and communications for a $93M Black Founders Network scale program, executing partnerships with KPMG, Black Opportunity Fund, UofT and the Ontario Government, and designing campaigns that boosted audience interactions by 22%.

I have led multi-channel marketing strategies that attracted 3,000+ attendees to flagship events, implemented Mailchimp automated workflows that increased registration rates by 18% through personalized messaging and A/B testing, and produced executive-level presentations that translated data into strategic recommendations.

I bring practical technical skills across Mailchimp, WordPress, Google Analytics, Adobe Creative Suite and CRM tools, plus community leadership and mentorship experience focused on equitable career pathways and youth development.