MAMercy Ajala
@mercyajala
Top performing Marketing professional with experience in Brand Management, Sales, GTM strategy
CanadaWhat I'm looking for
As a seasoned marketing professional, I have a proven track record of driving business growth and brand success across various categories in the FMCG sector. With experience in brand management, sales, go-to-market strategy, category planning, and trade marketing, I have developed a unique ability to analyze data, identify trends, and draw actionable insights to inform marketing strategies.
Throughout my career, I have worked with renowned brands such as Kellogg's, and pHd Media, overseeing multiple channels including open market, neighborhood retail, modern trade, and e-commerce. My expertise in digital marketing, creative problem-solving, analytical thinking, and collaborative nature have enabled me to thrive in fast-paced environments and stay ahead in the ever-evolving digital marketing landscape.
I am passionate about developing and executing comprehensive marketing strategies that drive business results and exceed sales targets. With a strong analytical mindset and attention to detail, I am committed to delivering high-quality results that meet and exceed brand standards.
Experience
Work history, roles, and key accomplishments
Brand Marketing Manager
Kellogg Company
Led overall brand strategies to establish and expand the Kellogg's portfolio presence in Nigeria, leveraging brand management expertise and consumer insights. Increased Kellogg's Brand Numeric Distribution from 15% to 22%, achieving +7pp growth year-over-year. Collaborated with Multipro Consumer Products Ltd (MCPL) to implement effective Go-To-Market (GTM) strategies for the brand. Launched the Ke
Digital Marketing Manager
Smooth Promotions Limited
Executed diverse digital marketing strategies to increase brand visibility and engagement across multiple channels, resulting in a 10% increase in website traffic and a 35% growth in social media followers. Developed innovative strategies to optimize television content for social media platforms, driving audience engagement and leading to a 25% increase in video views and a 30% rise in engagement
Marketing Manager
The Plug Entertainment
Formulated effective go-to-market strategies to maximize brand visibility and audience engagement for signed artists, resulting in a 30% increase in social media followers and a 15% growth in audience engagement. Orchestrated end-to-end management of marketing strategies, ensuring successful execution and achievement of targeted outcomes, leading to a 25% increase in event attendance and a 20% boo
Account Manager
pHd Media
Developed and implemented comprehensive account plans to drive client brand growth and achieve measurable results, resulting in a 20% increase in client revenue within one year. Analyzed data from various digital platforms to identify opportunities and optimize marketing and sales strategies, leading to a 30% improvement in ROI for key clients. Orchestrated the successful digital relaunch of Chiva
Education
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Mercy hasn't added their education
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