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TakenByHue User

@sim229

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Senior Content Manager & Strategist driving SEO-led organic growth for beauty and D2C brands.

India

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What I'm looking for

I’m looking for Head of Content / Senior Content Manager roles where I can lead SEO-led content strategy, run multi-brand editorial ops, mentor teams, and use AI tools—preferably in Delhi/NCR, but also open to remote, hybrid or international.

I’m a Senior Content Manager and Strategist with 9+ years of experience in beauty, lifestyle and D2C—bringing hands-on writing and SEO to overseeing content for 7+ brands simultaneously at Good Glamm Group. I’ve built a proven track record of growing organic traffic through data-driven SEO, mentoring high-performing teams, and leading multi-brand editorial operations at scale.

I blend content strategy with influencer marketing, social media and AI content tools to strengthen brand voice and storytelling while improving performance. I’m open to Head of Content / Senior Content Manager roles in Delhi/NCR, remote, hybrid or international—and I continue to deliver SEO-optimised e-commerce content and brand ghostwriting through my independent consulting work.

Experience

Work history, roles, and key accomplishments

Current

Independent Content Consultant

Current

Freelance

Apr 2025 - Present (1 year 5 months)

Built and managed SEO-optimised e-commerce websites, leading content strategy and social media for beauty and lifestyle offerings. Delivered SEO content and conversion copy, and provided ghostwriting and brand content services.

SEO E Commerce Content Content Strategy Social Media Strategy Conversion Copywriting ghostwriting Brand Content D2C Beauty and Lifestyle Content

Current

Beauty Content Creator

Current

TakenByHue

Jan 2020 - Present (6 years 8 months)

Founded and managed a personal beauty brand, creating makeup tutorials and skincare reviews and collaborating with brands for a growing community across YouTube, Instagram, and Facebook.

Makeup Tutorials Skincare Reviews YouTube Instagram Facebook Social Media Content

Senior SEO & Social Content Manager

Good Glamm Group

Oct 2024 - Feb 2025 (4 months)

Promoted to lead an expanded content and strategy team across multiple Good Glamm Group brands. Directed SEO-driven content strategies and expanded remit to social media strategy and multi-platform editing aligned with SEO goals and brand voice.

SEO Organic Growth Content Strategy Team Leadership Social Media Strategy Editorial Planning Brand Voice Performance Analysis

SEO Content Manager

Good Glamm Group

Jan 2023 - Sep 2024 (1 year 8 months)

Led a team of 8+ writers and 2 SEO analysts, improving content quality through structured training and feedback. Developed and executed SEO strategies for 7+ brands, integrated an AI content generation tool, and ran SEO audits using GSC, GA, SEMrush, and Ahrefs.

SEO Organic Growth Content Strategy Team Management Content Quality AI Content Generation Google Search Console Google Analytics SEMrush Ahrefs Editorial Planning

Content Strategist – SEO

Good Glamm Group

Sep 2020 - Dec 2022 (2 years 3 months)

Led an SEO content merger for 10+ brands and managed a team of writers while maintaining editorial calendars and multi-channel delivery. Developed multi-brand content strategies to drive organic traffic, user engagement, and brand awareness.

SEO Content Strategy Editorial Planning Team Management Audience Engagement Brand Awareness

Content Writer – SEO

POPxo (Good Glamm Group)

Nov 2018 - Aug 2020 (1 year 9 months)

Authored and optimised POPxo articles for the website and third-party platforms to achieve top rankings on target keywords. Implemented on-page and off-page SEO, monitored performance with GA/GSC/SEMrush/Ahrefs, and supported editorial trending-topic planning and monthly content calendars.

SEO Content Writing On Page SEO Off Page SEO Google Analytics Google Search Console SEMrush Ahrefs

Social Media & Marketing Associate

Digibagg & Baggout

Jul 2017 - Oct 2018 (1 year 3 months)

Formulated and executed digital marketing strategies including influencer, social, affiliate, and email for clients such as Tatacliq, Sagoon, and FABgetaways. Produced 500+ SEO blogs and managed social media for multiple brands.

Influencer Marketing Social Media Strategy Affiliate Marketing Email Marketing Digital Marketing SEO Content Writing Social Media Management