Open to opportunities

Amrita Batra

@amritabatra

Message

I build SEO, AEO, and conversion content systems for brands across regulated and non-regulated industries.

India

Message

What I'm looking for

I'm looking to build content systems and high-performing SEO, AEO, and conversion content for brands, working across strategy and execution while protecting quality, brand voice, and compliance at scale.

I've led content and SEO strategy for Saffron Tech, Adaan Digital Solutions, and freelance clients including upGrad, Pine Labs, KreditBee, Mahindra Lifespaces, Tata Capital, and HSBC Life. I create SEO blogs, website rewrites, landing pages, email sequences, social content, LinkedIn storyboards, and thought leadership across EdTech, FinTech, BFSI, healthcare, real estate, SaaS, and e-commerce.

I've managed teams of up to 40 people, delivered 250+ weekly content pieces with a 95% quality score, and built content strategies, topic architectures, editorial workflows, and AI-assisted systems using SEMrush and n8n. I work directly with brands on strategy, execution, or both—bringing distinct voice, compliance awareness, and conversion focus to content at scale.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Writer & Strategist

Current

Freelance

Jun 2024 - Present (2 years 2 months)

Wrote SEO blogs, website copy, landing pages, email sequences, social content, LinkedIn Profile storyboards, and thought leadership across regulated and non regulated industries. Built content strategies, topic architectures, and AI assisted workflows using SEMrush and n8n.

SEO Content Strategy SEMrush N8n Copywriting Email Marketing Social Media LinkedIn AEO

Content Head

Saffron Tech Pvt Ltd

Jan 2023 - Jun 2024 (1 year 5 months)

Led content and SEO strategy across tech and non tech clients in the US and UK spanning SaaS, FinTech, real estate, and e-commerce. Built and ran a team of 10 writers and editors, handling briefs, reviews, feedback cycles, and client communication across 15+ accounts.

SEO Content Strategy Team Management SEMrush Google Search Console Keyword Research

Manager (Content)

Adaan Digital Solutions Pvt Ltd

Jan 2021 - Jan 2023 (2 years)

Scaled and ran a 40 person content team delivering across international clients including Yellow Pages Canada, Yell UK, Opus Indigo, Trakaid, etc. Managed 250+ weekly pieces across multiple formats while maintaining 95% quality score through structured review processes.

Content Management Team Leadership SEO Client Management

Copy Editor

Adaan Digital Solutions Pvt Ltd

Jul 2020 - Jan 2021 (6 months)

Produced SEO optimised website content for Yellow Pages Canada. Owned final QA checkpoint maintaining 100% pass rate across all content.

SEO Copy Editing Quality Assurance Content Production

Associate Editor

Civil Engineering & Construction Review

Sep 2019 - Jun 2020 (9 months)

Produced and edited technical content for a niche B2B publication; managed layout planning, editorial calendar, and issue scheduling. Collaborated with authors, advertisers, and internal teams on accuracy, stakeholder coordination, and timely delivery.

Editing Editorial Calendar Stakeholder Management

Academic Writer & Lead

ELK Education Consultants

May 2018 - Jan 2019 (8 months)

Progressed from writer to team lead within a year, managing production, editorial quality, and graphics collaboration. Researched, wrote, and edited educational content including essays and research projects across multiple formats.

Academic Writing Editing Research Team Leadership Quality Assurance