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Needhi Dhoker

@needhidhoker

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Lead content strategist blending AI-driven SEO, storytelling, and performance-focused copywriting.

India

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What I'm looking for

I’m seeking roles where I can lead AI-driven content and SEO strategy, collaborate cross-functionally, and deliver measurable organic growth and retention.

I’m a storyteller at heart with deep experience in FMCG, fashion, beauty, and lifestyle, combining creativity with AI-driven content strategy and data-backed storytelling to optimize reach and engagement. I’ve led AI-powered SEO and content programs that drove 200K+ organic users in a quarter and boosted blog search rankings by 100K users through strategic optimization.

I oversee end-to-end editorial direction across DTC and offline channels, write performance ad copy, and develop omnichannel retention strategies. I collaborate with cross-functional teams to ensure brand consistency, improve workflows with advanced copy tools, and deliver measurable growth in organic traffic, engagement, and conversions.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

IFB Industries Ltd

Jan 2025 - Present (1 year)

Oversee end-to-end editorial direction for DTC and offline brand communications, write performance-focused ad copy, and develop omnichannel content strategies to improve engagement and retention.

Content Strategy Copywriting Brand Communications Performance Marketing SEO Cross Functional Collaboration

Content Lead, SEO AI & Automation

Oliver

Jan 2023 - Jan 2025 (2 years)

Led AI-powered SEO and content strategy for HUL brands, driving 200K+ organic users in Q3 2024 and boosting blog search traffic by 100K through targeted optimization and workflow automation.

SEO SEMrush Copywriting Predictive Analytics Workflow Optimization Retention Strategy

Assistant Manager, Copy

SUGAR Cosmetics

Jan 2021 - Jan 2023 (2 years)

Led blog strategy and copywriting to increase organic traffic and support product and campaign copy, maintained structured content calendars and tracked SEO metrics to enhance visibility.

Copywriting Blog Calendar Digital Marketing Analytics

Fashion & Grooming Writer

MensXP

Jan 2019 - Jan 2021 (2 years)

Produced high-traffic fashion and grooming content recognized as a top writer, contributing to an average 1.5M+ monthly views and supporting e-commerce and editorial initiatives to drive sales.

Editorial Interviewing Content Monetization Audience Growth

Senior Content Writer

Farida Gupta Pvt Ltd

Jan 2018 - Jan 2019 (1 year)

Managed website, blog, and social media for a women's ethnic wear brand, growing social followers by 150% through organic campaigns and optimizing ads for improved reach.

Social Media Management Content Creation Organic Growth Google Ads Facebook Ads Client Acquisition Offline Marketing Brand Communications

Content Specialist

STYFI

Jan 2017 - Jan 2018 (1 year)

Managed blogs, banners, and social media for a modern-wear e-commerce brand, creating product descriptions and content that boosted sales and engagement.

Product Copywriting Social Media Content Design Content Management