Vallaree Arya

Produced 120+ SEO-optimised lifestyle articles per month across food, travel, fashion, and culture while meeting editorial standards and deadlines. Managed CMS operations and owned SEO content strategy using pillar-cluster frameworks and keyword research to drive ideation-to-publication workflows.

Provided on-ground support during consulting sessions by managing documentation, recording discussions, and preparing detailed minutes for multi-hour strategy meetings. Tracked and synthesised engagement data to produce structured, client-ready reports, and supported digital marketing activities including roadmap development and email campaign management.

Supported account executives on media operations for cultural clients, including India Art Fair and KNMA, gaining hands-on exposure to PR planning and execution. Managed media coverage dossiers, handled correspondence with press contacts, and represented clients as an on-ground media liaison at events.

Handled social media content strategy and copywriting, producing platform-specific content aligned with the brand’s voice and audience. Managed content calendar planning and theme ideation for steady, on-time output.

Managed social media content strategy and copywriting, developing platform-specific content aligned with the brand’s voice and audience. Led content calendar planning and theme ideation to ensure consistent, timely output.

Managed social media content strategy and copywriting, tailoring content to each platform and the brand’s voice. Planned content calendars and developed themes to maintain consistent, timely output.

Created website copy and UX-focused content for brand websites, turning business briefs into clear, user-centred digital experiences. Partnered with design and stakeholder teams to ensure cohesive content architecture and on-brand messaging.

Developed website copy and UX-focused content for brand websites by translating business briefs into user-centred digital experiences. Coordinated with design and stakeholder teams to align content architecture, messaging hierarchy, and communication with brand guidelines.

Managed social media content strategy and copywriting, creating platform-specific content aligned to the brand’s voice and audience. Planned content calendars and ideated themes to support consistent, timely publishing.

Developed website content and brand communication assets for a Shopify-based portfolio, translating the client’s professional identity into a cohesive digital experience. Coordinated with designers and the client to align content with visual design and intended user journeys.

Produced brand-aligned healthcare content across formats using approved briefs and editorial guidelines. Maintained consistent brand voice and made complex topics accessible for a general audience.

Developed long-form SEO content for a real estate brand, including market insights, location narratives, and buyer-focused topics. Balanced search intent with brand positioning to produce content designed to rank and convert.

Managed social media content strategy and copywriting, creating content tailored to platform and audience. Led content calendar planning and theme ideation to ensure consistent, timely publishing across formats.

Post Graduate Certificate program in TV Direction, building skills in television production and direction.

Bachelor of Arts in Journalism and Mass Communication focused on media, journalism fundamentals, and mass communication practice.

Certificate Program in Audio Engineering covering foundational concepts and practical audio production skills.