sanya hamdani
@sanyahamdani
I am a content manager driving strategic, SEO-friendly multi-channel content.
IndiaWhat I'm looking for
I am a content manager with 9+ years' experience strategizing and executing content across digital and offline platforms, currently leading content for consumer brands. I develop cross-channel plans that connect websites, paid media, influencer programs, email, app notifications and packaging copy.
I manage in-house writers and freelancers, edit and mentor teams, and own launch strategy from product naming to packaging content and communication. My work emphasizes SEO-friendly writing, creative copy, editorial quality, and measurable engagement.
I was recognized with a Spotlight Award (2023) and have a strong track record of improving content consistency and brand voice. I am seeking a content editor or manager role where I can lead strategy, mentor teams, and drive results.
Experience
Work history, roles, and key accomplishments
Content Manager
Hyphen & mCaffeine
Aug 2023 - Present (2 years 1 month)
Developed content strategies for online and offline channels, led product launch naming and packaging copy, and managed in-house and freelance writers; received Spotlight Award 2023.
MCAssistant Manager
mCaffeine
Apr 2022 - Jul 2023 (1 year 3 months)
Planned, strategized and improved all online and offline content while leading a team of writers to increase content quality and consistency across channels.
NYAssistant Manager
Nykaa
Aug 2021 - Apr 2022 (8 months)
Ideated, edited and wrote content for blogs, emailers, social media and banners to improve campaign relevance and user engagement.
Senior Features Writer
Worldwide Media
Oct 2018 - Jun 2021 (2 years 8 months)
Planned and executed monthly editorial calendars, interviewed industry experts and authored feature articles for bebeautiful.com to drive audience engagement.
NYSenior Beauty Writer
Nykaa
Nov 2016 - Oct 2018 (1 year 11 months)
Ideated and wrote blog, Editor's Choice and Top-Picks articles and catalog pages to enhance curated content and product discovery.
GLSenior Content Writer
Gozoop Online Pvt Ltd
Nov 2014 - Aug 2016 (1 year 9 months)
Wrote, edited and managed junior and freelance writers, and supported social media copy checks to ensure consistent brand voice and quality.
Content Writer
V2 Solutions
Jun 2012 - Jul 2013 (1 year 1 month)
Wrote Hollywood movie synopses for a US client and proofread/edited existing synopses for Warner Bros. TV shows to ensure accuracy and tone.
Education
Degrees, certifications, and relevant coursework
UMUniversity of Mumbai
Master of Arts (Communication and Journalism), Communication and Journalism
2013 - 2015
Completed a Master's in Communication and Journalism, focusing on media studies and content strategy, from 2013 to 2015.
SCS.K. Somaiya College
Bachelor of Mass Media, Mass Media
2009 - 2012
Completed a Bachelor of Mass Media degree with emphasis on media studies and content creation from 2009 to 2012.
Availability
Location
IndiaAuthorized to work in
Job categories
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