Open to opportunities

Silvia Pimenta Velloso

@silviapimentavelloso

Message

I drive consumer goods growth through P&L leadership, market expansion, and operational strategy.

United States

Message

What I'm looking for

I'm looking to lead strategy, operations, market expansion, and P&L performance for purpose-driven consumer, wellness, beauty, retail, or technology businesses where I can turn data into disciplined execution.

I've led growth, market entry, and operational execution across global consumer goods, wellness, beauty, retail, and fashion-tech businesses. At MARE Systems, I directed operational planning for Miami expansion and designed service-delivery flows projected to increase gross profit from 41% to 55%.

As CEO of A Complete Beauty and Managing Director for Assos of Switzerland in Brazil, I owned P&L performance, launched a masstige skincare brand across the US, Mexico, and Latin America, and implemented Assos' first regional DTC model. Earlier, at Juicy Couture, I helped deliver a 45% ROI over five years and expanded into five Brazilian states.

I've also advised leadership teams through Athena Strategy Consulting and ETELIER, connecting market intelligence, product discovery, GTM planning, and cross-functional execution. I bring a data-driven, inclusive approach to turning strategic priorities into measurable commercial results.

Experience

Work history, roles, and key accomplishments

Current

Principal, Operations & Strategy

Current

MARE Systems

Jan 2025 - Present (1 year 8 months)

Directed strategic operational planning in the Wellness-Tech sector, tying Miami headquarters expansion to enterprise-wide scalability objectives. Engineered operational blueprints and service-delivery optimization flows, leading to a projected Gross Profit increase from 41% to 55%.

Strategic Planning Operational Excellence Process Improvement Executive Advisory Commercial Operations Team Building Performance Management

Current

Adjunct Professor, Business

Current

Istituto Marangoni

Dec 2022 - Present (3 years 9 months)

Delivers graduate-level curriculum on core business disciplines, focusing on the intersection of luxury consumer behavior and commercial viability.

Business Education Curriculum Development

Consultant – Operations & Product Discovery

Etelier

Dec 2019 - Dec 2023 (4 years)

Directed Product Discovery and Market Intelligence analysis, managing Release Management schedules and resource planning for future-state strategic assessments. Coordinated cross-functional teams to ensure GTM and Product Strategy alignment.

Product Discovery Market Intelligence Release Management Resource Planning Go To Market Strategy Cross functional Coordination

Consultant – Business Operations

Athena Strategy Consulting

Aug 2017 - Dec 2023 (6 years 4 months)

Functioned as a Trusted Strategic Advisor to senior leadership, tracking high-stakes cross-functional projects across Finance, IT, and Marketing to ensure disciplined execution and P&L performance. Created actionable roadmaps based on market research and trend forecast analysis, fostering net revenue growth by +15%.

Strategic Advisory Project Management Market Research P&L management Cross Functional Projects

Chief Executive Officer

A Complete Beauty

Aug 2016 - Jul 2017 (11 months)

Implemented a performance-driven leadership style to optimize operational efficiency and strategic positioning. Held full P&L ownership, driving financial objectives, inventory management, and margin maximization, and launched a 'masstige' skincare brand with a hybrid distribution strategy across the US, Mexico, and Latin America.

P&L management Positioning Inventory Management Margin Distribution Strategy Sales Pipeline Management

Managing Director

Assos of Switzerland

Jul 2014 - Aug 2016 (2 years 1 month)

Delivered market entry strategy and operational leadership for a global leader (€50M), with full P&L responsibility for the LATAM Retail division. Implemented Assos' first DTC business model in the region, optimizing physical showrooms as fulfillment centers.

Market Entry Strategy P&L management Retail Operations LATAM

Head of Retail

Juicy Couture (Avec Group)

Oct 2005 - Dec 2012 (7 years 2 months)

Translated the Retail Strategic Business Plan into concrete goals and roadmaps, delivering a 45% ROI over 5 years by driving performance reviews and pivoting strategies. Implemented a successful store opening roadmap, achieving market expansion into five states within Brazil.

Retail Strategy ROI Analysis Performance Management Store Opening Market Expansion Marketplace Intelligence