At Virtue Labs, I joined the founding team and helped establish the commercial foundation from concept through launch. I built the Professional business from the ground up, creating its commercial model, sales organization, education and operating infrastructure; the channel reached $6M in annual revenue at peak and more than 1,200 accounts.
I also led Virtue’s national expansion into approximately 350 Cosmoprof stores, coordinating assortment, pricing, inventory readiness, merchandising and field activation across teams and distributor partners. I created the Affiliate business, which grew to more than 600 active affiliates, and established the companywide Customer Service function.
At StriVectin Operating Co., I rebuilt the commercial strategy for the Costco account and grew the business from approximately $16M to $36M in three years. Earlier, my retail buying experience at HECHT’S / STRAWBRIDGE’S gave me firsthand perspective on assortment planning, inventory management and vendor partnerships.
