At Haala Fashion, I lead daily logistics and inventory operations while supporting commercial initiatives and operational planning. I coordinate cross-functional teams to improve fulfillment efficiency and customer satisfaction, and collaborate on brand events and commercial activities.
As an Independent Marketing Consultant, I provided strategic marketing consulting to consumer goods, food and beverage, and textile companies. I developed brand positioning and go-to-market initiatives, and contributed to market expansion that helped increase sales by approximately 25% for one client.
At Grupo Exito, I managed integrated marketing plans for private-label brands and led packaging development and brand positioning for multiple products. I also coordinated product launches across retail locations.
