At Sorim, I lead AI product innovation, translating business problems into scalable products and modernization accelerators. My work spans LLMs, RAG, vector search, and AI agents, from discovery and architecture through validation and production adoption.
At Ford Motors Company, I defined product vision for Salesforce Automotive Cloud, Service Console, and OmniStudio across ANZ. I led Salesforce–SAP integration through MuleSoft and Platform Events, and Salesforce automation initiatives generated approximately $134K in annual efficiency gains.
Earlier, I led Salesforce product and architecture for WealthConnect at Creativemass and delivered enterprise solutions across financial services, healthcare, automotive, and online marketplaces. I bring 13+ years of hands-on Salesforce architecture experience and have worked across business analysis, solution design, integration, modernization, and production delivery.

