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Vanessa Bennett

@vanessabennett1

Product Owner at Auto & General, turning Finance needs into deliverable outcomes after leading Domain’s Salesforce Media Cloud and CPQ transformation.

Australia

Message

At Auto & General, I work as Product Owner for the Finance portfolio, bringing business and technology teams together to turn complex needs into deliverable outcomes. I own prioritisation across initiatives and guide work from discovery through delivery.

At Domain Group, I led the roadmap and Agile delivery for an enterprise Salesforce CRM transformation serving 300+ users. I delivered Salesforce Media Cloud and CPQ, including simplifying more than 2,500 legacy product variations into 25 core products.

I also partnered with senior sales leaders on forecasting requirements and Data Cloud dashboards, and helped automate workflows that reduced fulfilment SLAs from days to minutes. Starting on the customer support frontline gave me first-hand understanding of the people who use the systems I work on.

Experience

Work history, roles, and key accomplishments

Current

Product Owner, Finance

Current

Auto & General

May 2026 - Present (6 months)

Owns the Finance product backlog, prioritising initiatives and guiding work from discovery to delivery. Collaborates with Finance leaders, engineers, and delivery teams to simplify processes and ensure solutions deliver measurable value.

Product Management Agile Scrum Backlog Management Stakeholder Management Requirements Gathering User Stories Finance Systems

Product Owner, Salesforce

Domain Group

Jun 2022 - Feb 2026 (3 years 8 months)

Owned the roadmap and led Agile delivery for a large-scale Salesforce CRM transformation for 300+ users. Delivered Salesforce Media Cloud and CPQ implementation, reducing manual tasks by 80% and fulfilment SLAs from days to minutes.

Salesforce Media Cloud CPQ Agile Scrum Product Roadmap Stakeholder Management Data Cloud Process Automation KYC Compliance

Business Systems & Support Manager

Domain Group

Nov 2021 - Jun 2022 (7 months)

Led CRM operational support for a Salesforce ecosystem with 300+ users, managing a distributed support team and establishing SLA frameworks. Improved platform stability and reduced support tickets by 30% through knowledge base and root-cause analysis.

Salesforce Sales Cloud Service Cloud Jira Incident Management SLA Management Team Leadership Root Cause Analysis Automation

Business Analyst

Domain Group

Jul 2021 - Nov 2021 (4 months)

Served as the link between commercial stakeholders and technical squads, translating business needs into functional requirements and user stories. Designed process flows and data models to support Salesforce integration and standardised GTM documentation.

Business Analysis Requirements Gathering Process Design Data Modeling Salesforce Stakeholder Management Agile

Go-To-Market Manager

Domain Group

Feb 2021 - Jul 2021 (5 months)

Led cross-functional launches, ensuring alignment across Product, Sales, and Enablement teams. Coordinated release activities to ensure operational and system readiness.

Go To Market Strategy Cross functional Leadership Release Management Sales Enablement

Sales Operations Executive

Domain Group

Jan 2020 - Feb 2021 (1 year 1 month)

Optimised systems and processes to drive sales efficiency. Led a retention initiative that secured 85% customer retention during organisational change.

Sales Operations Process Optimization Customer Retention Change Management

National Sales Executive

Domain Group

Dec 2017 - Dec 2019 (2 years)

Advised real estate agencies on adopting digital solutions, consistently overperforming against sales targets. Recognised with the Rising Rookie award and selected for the 2019 sales incentive trip.

Sales Digital Transformation Client Advisory Relationship Management