Siddharth Jaiman

I am a Conversion Rate Optimization (CRO) Lead with over 6 years of experience in driving revenue growth for both Indian and international corporations through web experimentation and CRO methods. My expertise lies in web analytics, testing tools, and executing optimal strategies that yield measurable results. I have had the privilege of working with large companies such as ICICI Bank, ICICI Prudential, and TVS Motors, where I consistently demonstrated procedural rigor and innovative thinking.

At Spring Financial, a leading Canadian financial institution, I spearheaded the conversion rate optimization program, selecting the right tools and generating impactful A/B tests. My role involved enhancing website performance and user experience, ultimately driving significant growth in key business metrics. I successfully identified conversion blockers and coordinated efforts between internal teams to implement effective solutions.

Previously, at Outdoors91, I managed the experimentation program for a D2C bicycling brand, leading a cross-functional team to achieve an 18% increase in revenue and a 13% increase in sign-ups. My tenure at Tatvic Analytics as a Senior CRO Specialist allowed me to handle major contracts and specialize in Google Analytics 4, where I contributed to upskilling my teammates in this industry-standard platform.