
Rahul Gilhotra
@rahulgilhotra
I grow audiences and leads through paid media, conversion-focused websites, and analytics.
What I'm looking for
I built Vacanday from launch to 10K+ Instagram followers and 3,000+ customer inquiries in 12 months through short-form content, creator partnerships, organic campaigns, and conversion-focused landing pages.
I design and optimize measurable digital campaigns using Google Ads, Meta Ads, GA4, Looker Studio, UTM tracking, A/B testing, and on-page SEO. I also built Vacanday’s WordPress website and automated inquiry-routing workflows to support lead generation.
Across 50+ freelance WordPress, Shopify, and Wix websites, I improved usability, SEO, performance, messaging, and calls-to-action, raising average Lighthouse scores by 22 points. I’ve also led event marketing teams and campaigns that increased attendance, fundraising, and Instagram reach.
Experience
Work history, roles, and key accomplishments
Safety Officer
NextStar
Jan 2026 - Present (9 months)
Support inspections, compliance documentation, employee communication, incident reporting, and process improvement in a fast-paced operational environment.
Department Manager
Walmart Canada
Jan 2024 - Dec 2025 (1 year 11 months)
Led frontline team operations, merchandising, workflow coordination, and process improvements in a high-volume retail environment.
Event Marketing Lead
Indian Cultural Fest, St. Clair College
Jan 2024 - Dec 2024 (11 months)
Led a 17-person team across promotion, social media, partnerships, and campaign execution. Helped attract 400+ weekday attendees, raise $7,000, and increase Instagram reach by 240%.
Founder & Growth Marketing Lead
Vacanday
Jan 2022 - Dec 2023 (1 year 11 months)
Grew a travel startup to 10K+ Instagram followers and 3,000+ inquiries in 12 months through short-form content, creator partnerships, and landing pages. Increased content engagement by 2.3x and built the company's WordPress website with automated inquiry routing.
Freelance Web Designer & Digital Marketer
Self Employed
Jan 2020 - Dec 2021 (1 year 11 months)
Designed and delivered 50+ WordPress, Shopify, and Wix websites for small businesses across India, the United States, and Australia. Improved website structure, on-page SEO, usability, and performance, including average Lighthouse score improvements of 22 points.
Education
Degrees, certifications, and relevant coursework
Bow Valley College
Post-Diploma Certificate, Digital Marketing
2024 - 2025
Completed a Post-Diploma Certificate in Digital Marketing from Bow Valley College from 2024 to 2025.
Google Ads Search Certification, Google Ads Search
2024 - 2024
Completed the Google Ads Search certification from Google Skillshop in 2024.
Hootsuite
Hootsuite Platform Certification, Social Media Management
2024 - 2024
Earned the Hootsuite Platform Certification in 2024.
LinkedIn Learning
Google Analytics 4 Certification, Google Analytics 4
2024 - 2024
Completed the Google Analytics 4 course from LinkedIn Learning in 2024.
St. Clair College
Post-Graduate Certificate, Event Management
2023 - 2024
Completed a Post-Graduate Certificate in Event Management from St. Clair College from 2023 to 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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