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Rahul Gilhotra

@rahulgilhotra

I grow audiences and leads through paid media, conversion-focused websites, and analytics.

Canada
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What I'm looking for

I'm looking to grow audiences, leads, and conversions through paid media, analytics, content, and conversion-focused web experiences.

I built Vacanday from launch to 10K+ Instagram followers and 3,000+ customer inquiries in 12 months through short-form content, creator partnerships, organic campaigns, and conversion-focused landing pages.

I design and optimize measurable digital campaigns using Google Ads, Meta Ads, GA4, Looker Studio, UTM tracking, A/B testing, and on-page SEO. I also built Vacanday’s WordPress website and automated inquiry-routing workflows to support lead generation.

Across 50+ freelance WordPress, Shopify, and Wix websites, I improved usability, SEO, performance, messaging, and calls-to-action, raising average Lighthouse scores by 22 points. I’ve also led event marketing teams and campaigns that increased attendance, fundraising, and Instagram reach.

Experience

Work history, roles, and key accomplishments

VA

Founder & Growth Marketing Lead

Vacanday

Jan 2022 - Dec 2023 (1 year 11 months)

Grew a travel startup to 10K+ Instagram followers and 3,000+ inquiries in 12 months through short-form content, creator partnerships, and landing pages. Increased content engagement by 2.3x and built the company's WordPress website with automated inquiry routing.

Education

Degrees, certifications, and relevant coursework

Bow Valley College logoBC

Bow Valley College

Post-Diploma Certificate, Digital Marketing

2024 - 2025

Completed a Post-Diploma Certificate in Digital Marketing from Bow Valley College from 2024 to 2025.

Google logoGO

Google

Google Ads Search Certification, Google Ads Search

2024 - 2024

Completed the Google Ads Search certification from Google Skillshop in 2024.

Hootsuite logoHO

Hootsuite

Hootsuite Platform Certification, Social Media Management

2024 - 2024

Earned the Hootsuite Platform Certification in 2024.

LL

LinkedIn Learning

Google Analytics 4 Certification, Google Analytics 4

2024 - 2024

Completed the Google Analytics 4 course from LinkedIn Learning in 2024.

St. Clair College logoSC

St. Clair College

Post-Graduate Certificate, Event Management

2023 - 2024

Completed a Post-Graduate Certificate in Event Management from St. Clair College from 2023 to 2024.

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