Looking for a job

heleena Thivya

@heleenathivya

Product marketer at Zoho Corporation shaping Zoho Creator’s AI messaging and global digital growth.

At Zoho Corporation, I manage campaigns for Zoho Creator across global regions and contribute to product positioning, AI messaging, and digital growth initiatives. I monitor lead funnel performance and digital presence to improve awareness and adoption.

For Zoho Contracts, I led go-to-market initiatives for launches and feature rollouts, and owned content, SEO, webinars, events, partnerships, and cross-sell programs. Earlier, I built Callbrant Technologies’ digital presence through website content, SEO, blogs, and social media.

Experience

Work history, roles, and key accomplishments

Current

Product Marketer

Current

Zoho Corporation

Jan 2021 - Present (5 years 9 months)

Led GTM initiatives for product launches, campaigns, and feature rollouts. Managed digital campaigns, SEO, webinars, events, partnerships, and cross-sell programs.

Google Ads LinkedIn Ads SEO Content Marketing Webinars Events Partnerships Cross Selling CRM Funnel Analysis Lead Lifecycle Management Positioning Messaging GTM Strategy AI Messaging Digital Campaigns

Digital Marketing Executive

Callbrant Technologies

Jan 2019 - Jan 2021 (2 years)

Built the company's digital presence through website content, SEO, blogs, and social media. Managed content marketing and organic growth initiatives.

SEO Content Marketing Social Media Marketing Website Content Blogging Organic Growth

Technical Associate

Cerf Study Springs

Jan 2017 - Jan 2019 (2 years)

Delivered placement training across South India colleges covering aptitude, soft skills, and programming (Java) fundamentals. Supported business development, customer outreach, and content creation initiatives.

Training Java Soft Skills Aptitude Business Development Customer Outreach Content Creation