SB

Open to opportunities

Shubham Bhoir

@shubhambhoir

Healthcare product marketing professional driving omnichannel GTM, product launches, and demand generation across B2B healthcare markets.

What I'm looking for

I’m looking for a healthcare-focused product marketing role where I can own GTM strategy, omnichannel demand generation, and product launches—partnering with Sales, Clinical, and Regulatory teams to deliver measurable growth and ROI.

I’m a healthcare product marketing professional specializing in Go-to-Market (GTM) strategy, product launch management, conference marketing, and demand generation across Pan-India and international healthcare markets (Africa & Middle East). At Trivitron Healthcare, I lead Imaging Products portfolio GTM, orchestrating omnichannel campaigns with sales enablement and channel activation—driving 30% lead growth, 18% revenue increase, and 170% average campaign ROI.

I’ve launched 3 major imaging systems within 18 months using pre-launch campaigns and clinical positioning, while directing 35+ national and international healthcare conferences (e.g., WHX Dubai, WHX Lagos, WHX Nairobi, IOACON, USICON, TRAUMACON) that generated 30–40 qualified B2B leads per event. I also manage end-to-end international exhibition operations and use CRM coordination for lead assignment, tracking, and pipeline monitoring, improving lead-to-conversion by 12.6% through refined targeting, optimized messaging, and landing page experience.

Experience

Work history, roles, and key accomplishments

TH

Current

Senior Marketing Executive

Current

Trivitron Healthcare

Jun 2024 - Present (2 years)

Led product marketing for the Imaging Systems portfolio (Surgical C-Arm, Radiography System, CT Scanner, Mammography) across India and Africa, driving 30% lead growth and 18% revenue increase. Launched 3 imaging systems in 18 months and delivered 170% average campaign ROI through omnichannel GTM execution and performance monitoring.

Product Marketing Go To Market Strategy Sales Enablement B2B Demand Generation Landing Page Optimization Performance Analytics

ML

Marketing Executive

MuniCampus Pvt. Ltd.

Dec 2022 - Aug 2023 (8 months)

Spearheaded B2B lead generation initiatives, doubling Marketing Qualified Leads (MQLs) within one quarter. Conducted ROI analysis to optimize marketing budget and strengthened marketing analytics to improve campaign performance and conversion rates.

B2B Lead Generation ROI Analysis Marketing Analytics Campaign Optimization

CP

Marketing & Networking Executive

Crescent Auto Products

Dec 2021 - Dec 2022 (1 year)

Developed B2B marketing strategies for an automotive components portfolio to enhance dealer and distributor network penetration. Executed integrated campaigns (digital, dealer outreach, email marketing) to drive customer acquisition and brand visibility, while building relationships across dealerships, suppliers, and manufacturers to support revenue growth.

B2B Marketing Digital Campaigns Email Marketing Business Development Relationship Management Customer Acquisition Channel Partner Marketing

Education

Degrees, certifications, and relevant coursework

PS

Pillai College of Arts, Commerce & Science

Bachelor of Arts (BAMMC), Multimedia & Mass Communication

2019 - 2022

Completed a Bachelor of Arts (BAMMC) in Multimedia & Mass Communication from 2019 to 2022.

CC

Convent of Jesus and Mary Jr. College

Higher Secondary Certificate, Commerce

2017 - 2019

Completed a Higher Secondary Certificate in Commerce from 2017 to 2019.

Tech stack

Software and tools used professionally

Gmail

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