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Shruti Tomar

@shrutitomar

Inside Sales Manager at Synapmed building healthcare SaaS sales processes, qualification frameworks, and scalable playbooks.

India

Message

At Synapmed, I’m building the end-to-end sales and qualification process for a healthcare and medical SaaS product. I’m developing outreach cadence, qualification frameworks, and handoff criteria from the ground up.

I also design playbooks and workflows intended to support future team scaling and consistent process adoption. Through discovery conversations across target markets, I feed structured customer insight into process design.

At Emerald Technology, I improved lead-to-opportunity conversion by 28% through CRM optimisation and segmentation redesign. I integrated Cognism with HubSpot workflows and standardised outbound handoffs across US, UK, and EMEA markets.

At Indipaisa Payment Services Ltd, I supported merchants adopting an early-stage POS and payments product, addressed friction points, and engaged at-risk users. Earlier, I delivered outbound engagement and lead qualification across insurance, travel and hospitality, and B2B services.

Experience

Work history, roles, and key accomplishments

Current

Inside Sales Manager

Current

Synapmed

Apr 2026 - Present (5 months)

Building the end-to-end sales and qualification process for a healthcare/medical SaaS product at an early-stage company, including outreach cadence, qualification framework, and handoff criteria. Designing playbooks and workflows to support future team scaling and consistent process adoption.

Sales Process Design Qualification Frameworks Outreach Cadences Playbook Design Workflow Design Discovery Conversations Customer Insights

Assistant Manager, Inside Sales

UNIDOR

Oct 2025 - Mar 2026 (5 months)

Supported global SaaS-based EOR customers across US, UK, EMEA, and APAC through research-led discovery, understanding hiring plans, compliance challenges, and expansion needs. Collaborated cross-functionally to support onboarding continuity and managed a qualified pipeline against international targets.

Research Led Discovery Pipeline Management Cross Functional Collaboration Stakeholder Management Data Quality

Assistant Manager, Inside Sales

Emerald Technology

Aug 2023 - Sep 2025 (2 years 1 month)

Promoted within 12 months for consistent pipeline contribution and process/leadership impact. Improved lead-to-opportunity conversion by 28% through CRM optimisation and segmentation strategy redesign, and integrated Cognism with HubSpot workflows.

CRM Optimization Segmentation Strategy HubSpot Cognism Outbound Sales Lead Qualification Mentorship Playbook Development

Customer Success Account Manager

Indipaisa Payment Services Ltd

Aug 2022 - Jul 2023 (11 months)

Managed relationships with a portfolio of merchants for an early-stage POS and payments product, acting as primary point of contact for day-to-day issues. Supported customers through early product adoption, identified churn risks, and channeled structured feedback to improve usability.

Customer Relationship Management Onboarding Churn Risk Management Feedback Loops Product Adoption

Inside Sales & Client Engagement

Prior Experience

Jan 2018 - Dec 2022 (4 years 11 months)

Delivered outbound engagement and lead qualification across insurance, travel & hospitality, and B2B service sectors. Consistently met activity and conversion targets in high-volume, process-driven environments.

Outbound Outreach Lead Qualification Follow Up Discipline Consultative Communication