Shruti Tomar

Building the end-to-end sales and qualification process for a healthcare/medical SaaS product at an early-stage company, including outreach cadence, qualification framework, and handoff criteria. Designing playbooks and workflows to support future team scaling and consistent process adoption.

Supported global SaaS-based EOR customers across US, UK, EMEA, and APAC through research-led discovery, understanding hiring plans, compliance challenges, and expansion needs. Collaborated cross-functionally to support onboarding continuity and managed a qualified pipeline against international targets.

Promoted within 12 months for consistent pipeline contribution and process/leadership impact. Improved lead-to-opportunity conversion by 28% through CRM optimisation and segmentation strategy redesign, and integrated Cognism with HubSpot workflows.

Managed relationships with a portfolio of merchants for an early-stage POS and payments product, acting as primary point of contact for day-to-day issues. Supported customers through early product adoption, identified churn risks, and channeled structured feedback to improve usability.

Delivered outbound engagement and lead qualification across insurance, travel & hospitality, and B2B service sectors. Consistently met activity and conversion targets in high-volume, process-driven environments.

Completed a Bachelor of Education in 2022.

Completed a Bachelor of Arts in English Literature in 2020.