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Shruti Akki

@shrutiakki

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APAC Marketing Manager at NETGEAR who led regional launches for WiFi 7, NETGEAR Exium™, and AV-over-IP solutions.

India

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At NETGEAR, I led product marketing and go-to-market programs for WiFi 7 (WBE750), NETGEAR Exium™, and AV-over-IP solutions across APAC. I managed an $185,000+ annual marketing budget and adapted global product messaging and assets for regional markets.

I’ve also planned multi-channel campaigns and major industry events, including InfoComm Asia, InfoComm India, Interop Tokyo, and InterBEE Japan. Earlier roles at AcerHealth, Publicis Sapient, AVEVA Software, and ARC Document Solutions included digital campaigns, market research, content marketing, and lead-generation support.

Experience

Work history, roles, and key accomplishments

APAC Marketing Manager

NETGEAR

Oct 2024 - Aug 2026 (1 year 10 months)

Led product marketing and go-to-market strategy for NETGEAR Business and AV solutions across APAC, translating global product strategies into regional marketing programs. Managed an $185,000+ annual marketing budget and led multi-market launches for WiFi 7, NETGEAR Exium™, and AV-over-IP solutions.

Product Marketing Go To Market Strategy Product Launch Management Positioning And Messaging Demand Generation Sales Enablement Integrated Campaign Manager HubSpot LinkedIn Paid and Organic Marketing Marketing Analytics Event and Tradeshow Marketing Content Marketing Market and Competitor Analysis Budget Management Project and Program Management

Marketing Manager

AcerHealth

Jul 2023 - Jun 2024 (11 months)

Developed and executed integrated digital marketing strategies across SEO, PPC, email and social media to increase brand visibility and drive conversions. Managed client relationships and marketing activities to build a sustainable business pipeline.

Digital Marketing SEO PPC Email Marketing Social Media Marketing Competitive Analysis Market Research Customer Relationship Management

Senior Marketing Specialist

Publicis Sapient

Aug 2022 - Feb 2023 (6 months)

Planned and managed multi-channel digital marketing campaigns using data-driven targeting and performance insights. Led content and video marketing initiatives to strengthen brand presence and audience engagement.

Digital Marketing Campaign Management Data Targeting Content Marketing Video Marketing Cross Functional Collaboration

Senior Business Operations Analyst

Kaplan

Mar 2019 - Feb 2022 (2 years 11 months)

Managed client relationships, business operations and SOP compliance to ensure seamless project delivery. Coordinated cross-functional teams and workstreams while maintaining timelines and service quality.

Business Operations Customer Relationship Management SOP Compliance Project Management Program Management Cross functional Coordination

Marketing Specialist

AVEVA Software

Mar 2018 - Mar 2019 (1 year)

Conducted market research and managed integrated online and offline marketing campaigns. Collaborated with Inside Sales and channel partners to support lead generation and conversion.

Market Research Integrated Marketing Digital Marketing Offline Marketing Lead Generation Channel Partner Collaboration

Marketing Executive

ARC Document Solutions

Oct 2016 - Dec 2017 (1 year 2 months)

Executed email, digital and direct marketing campaigns to support customer acquisition and engagement. Developed marketing collateral and prepared performance reports to support campaign tracking.

Email Marketing Digital Marketing Direct Marketing Marketing Collateral performance reporting

Inside Sales Executive

Intelenet Global Services

Oct 2015 - Sep 2016 (11 months)

Managed customer acquisition and retention activities while working toward sales targets. Engaged customers to understand requirements and support solution positioning.

Inside Sales Customer Acquisition Customer Retention Solution Positioning Relationship Building