Shriya Sarkar
@shriyasarkar
I build B2B content strategies that grow audiences and support go-to-market.
IndiaWhat I'm looking for
I've developed B2B content for HCLTech, LTIMindtree Interactive, WNS, Cloud4C, Greenply, Khadims, and other brands across SaaS, FinTech, cloud, retail, and digital transformation. At ZenSciences, I lead content strategy and execution across LinkedIn and B2B platforms while supporting GTM positioning, collateral, case studies, decks, and website content.
At Blufig, I created 100+ SEO-friendly blogs averaging 20% organic traffic growth and built a LinkedIn strategy for Cloud4C that increased followers by 50% organically in three months. I've also managed a seven-person team and bring a creative, curious approach shaped by advertising, marketing, and six years of content experience.
Experience
Work history, roles, and key accomplishments
Content Specialist
ZenSciences
Aug 2024 - Present (2 years 1 month)
Spearheaded content strategy and execution for HCLTech, LTIMindtree Interactive, and WNS across LinkedIn and other B2B platforms. Created high-quality content, videos, and executive LinkedIn posts, and supported GTM strategies with positioning statements, marketing collaterals, and case studies.
Content Specialist
Blufig Marketing Agency
Aug 2022 - Jun 2024 (1 year 10 months)
Developed over 100 SEO-friendly blogs with an average 20% organic traffic increase. Crafted LinkedIn content strategy for Cloud4C that boosted organic followers by 50% in 3 months, and managed a team of 7 while coordinating with design teams.
Content Strategist
Digitale Marketing Agency
Feb 2021 - Jul 2022 (1 year 5 months)
Created ad copies, blogs, and video scripts for brands like Greenply, Khadims, and Biskfarm. Conceptualized social media strategies and SEO-driven content, and wrote a DVC script that received 5 million YouTube views.
Freelance Content Writer
Mediacle
Sep 2020 - Jan 2021 (4 months)
Produced over 60 blogs for gaming and e-sports brands in the UK and India. Cooperated with the SEO team for relevant keywords and off-page content.
Content Manager
Gotyolo
Mar 2020 - Sep 2020 (6 months)
Designed content strategies for Facebook and Instagram, curated blogs for Medium, and edited ad copies. Drove a community engagement Facebook travel group that saw a 30% increase in membership.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Kashipur
Executive Post Graduate Diploma, Business Management
2024 - 2025
Grade: Merit
Pursued an Executive Post Graduate Diploma in Business Management, achieving a Merit grade.
University of Leeds
Master of Arts, Advertising and Marketing
2018 - 2019
Grade: 2:1
Completed a Master of Arts in Advertising and Marketing with a 2:1 grade.
St. Xavier's College, Calcutta University
Bachelor of Science, Mass Communication and Videography
2015 - 2018
Grade: 7.3/10
Earned a Bachelor of Science in Mass Communication and Videography with Honours, achieving a CGPA of 7.3/10.
Lakshmipat Singhania Academy
Class XII, Commerce
2009 - 2015
Grade: 94%
Completed Class XII in Commerce with a percentage of 94%.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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