Abhinav Prajapati
@abhinavprajapati
B2B content strategist driving SEO and LinkedIn-led demand for SaaS and tech brands.
IndiaWhat I'm looking for
I am a B2B content strategist with 5+ years of experience developing and executing content and go-to-market strategies for SaaS, cybersecurity, and technology-driven companies. I focus on SEO-optimized and LinkedIn-first content to engage technology decision-makers and strengthen brand authority.
I've led content programs that delivered measurable business outcomes — generating Marketing Qualified Leads, improving LinkedIn reach and follower growth, and driving organic traffic through targeted SEO content. I have experience managing teams, overseeing cross-functional projects, and reporting performance insights to inform optimization.
Rooted in an analytical foundation from early roles in business analysis and technical functions, I combine market research, keyword planning, and performance analytics with persuasive copywriting to build demand and position thought leadership in fast-paced environments.
Experience
Work history, roles, and key accomplishments
Content Strategy Consultant
Elevin Consulting
Jul 2025 - Present (3 months)
Driving content strategy and demand generation for Agentic AI consulting services, generating 80+ MQLs with a 22% lead-to-meeting conversion within three months and increasing LinkedIn impressions by 40%.
Group Account Manager
ChimpzLab Communications Pvt Ltd
Jan 2024 - May 2025 (1 year 4 months)
Led content marketing strategy for 10+ B2B tech clients, grew organic traffic 25% for a SaaS client in three months, increased LinkedIn followers 8%, and managed a team of five across 30+ projects.
Social Media Strategist
ChimpzLab Communications Pvt Ltd
Jan 2020 - Dec 2023 (3 years 11 months)
Created and executed social media strategies for 6+ clients, produced 400+ assets and 100+ content pieces, and drove a 150% increase in webinar registrations through targeted ad copy.
Business Analyst
Multiple Employers
Jan 2007 - Dec 2012 (5 years 11 months)
Held progressive analyst and technical roles at Mu Sigma, ONGC Ltd, and Syntel, automating workflows to reduce lead processing time by 40% and conducting research with 60+ consumers to improve system accuracy.
Education
Degrees, certifications, and relevant coursework
ITM Business School
Master of Business Administration, Retail and Marketing Management
Grade: 3.5/4.0
Completed a Master of Business Administration in Retail and Marketing Management, focusing on retail strategy and marketing principles.
Bangalore College of Engineering and Technology
Bachelor of Engineering, Electrical and Electronics Engineering
Grade: 3.3/4.0
Earned a Bachelor of Engineering in Electrical and Electronics Engineering with coursework in electronics, circuits, and systems.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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