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@abhinavprajapati
B2B content strategist driving SEO and LinkedIn-led demand for SaaS and tech brands.
IndiaI am a B2B content strategist with 5+ years of experience developing and executing content and go-to-market strategies for SaaS, cybersecurity, and technology-driven companies. I focus on SEO-optimized and LinkedIn-first content to engage technology decision-makers and strengthen brand authority.
I've led content programs that delivered measurable business outcomes — generating Marketing Qualified Leads, improving LinkedIn reach and follower growth, and driving organic traffic through targeted SEO content. I have experience managing teams, overseeing cross-functional projects, and reporting performance insights to inform optimization.
Rooted in an analytical foundation from early roles in business analysis and technical functions, I combine market research, keyword planning, and performance analytics with persuasive copywriting to build demand and position thought leadership in fast-paced environments.
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Work history, roles, and key accomplishments
Elevin Consulting
Jul 2025 - Present (4 months)
Driving content strategy and demand generation for Agentic AI consulting services, generating 80+ MQLs with a 22% lead-to-meeting conversion within three months and increasing LinkedIn impressions by 40%.
ChimpzLab Communications Pvt Ltd
Jan 2024 - May 2025 (1 year 4 months)
Led content marketing strategy for 10+ B2B tech clients, grew organic traffic 25% for a SaaS client in three months, increased LinkedIn followers 8%, and managed a team of five across 30+ projects.
ChimpzLab Communications Pvt Ltd
Jan 2020 - Dec 2023 (3 years 11 months)
Created and executed social media strategies for 6+ clients, produced 400+ assets and 100+ content pieces, and drove a 150% increase in webinar registrations through targeted ad copy.
Multiple Employers
Jan 2007 - Dec 2012 (5 years 11 months)
Held progressive analyst and technical roles at Mu Sigma, ONGC Ltd, and Syntel, automating workflows to reduce lead processing time by 40% and conducting research with 60+ consumers to improve system accuracy.
Degrees, certifications, and relevant coursework
Master of Business Administration, Retail and Marketing Management
Grade: 3.5/4.0
Completed a Master of Business Administration in Retail and Marketing Management, focusing on retail strategy and marketing principles.
Bachelor of Engineering, Electrical and Electronics Engineering
Grade: 3.3/4.0
Earned a Bachelor of Engineering in Electrical and Electronics Engineering with coursework in electronics, circuits, and systems.
Software and tools used professionally
IndiaYou can contact Abhinav and 90k+ other talented remote workers on Himalayas.
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