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shrija mukherjee

@shrijamukherjee

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Brand and B2B Marketing Manager at Rivals who ran sponsor campaigns and Pro Rivals, reaching 28K peak YouTube viewers.

India

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At Ampverse DMI (Rivals), I ran brand and creative work across creator shoots, event productions and sponsor campaigns. For Pro Rivals, I led marketing for a self-funded BGMI tournament that reached 28K peak concurrent YouTube viewers, and Rivals became a Krafton-registered organiser.

I built Rivals’ brand architecture and led a team of 5 across content, social and community. Earlier, I planned social campaigns for FableStreet and Radio City, managed social media at ENN Beauty, and handled paid search for North American client accounts at FIS Global.

Experience

Work history, roles, and key accomplishments

Brand & B2B Marketing Manager

Ampverse DMI (Rivals)

Apr 2026 - Sep 2026 (5 months)

Led brand and B2B marketing for Rivals, including creator shoots, sponsor campaigns, and event productions. Managed a team of 5 and built the Rivals brand architecture.

Brand Management B2B Marketing Content Creation and Production Event Production Sponsored Campaigns Team Leadership Brand Architecture SOPs AI Tools Claude ChatGpt Make.Com N8n

Brand & Social Media Manager

Ampverse DMI (Rivals)

Oct 2025 - Apr 2026 (6 months)

Managed brand and social media for Rivals, including creator shoots, sponsor integrations, and event presence. Grew College Rivals Instagram from 13k to 65k and YouTube from 0 to 20k organically.

Brand Management Social Media Management Content Creation and Production Event Production Sponsor Integrations Instagram Growth YouTube Growth Facebook Meta Team Leadership

Assistant Social Media Manager

Ampverse DMI (Rivals)

Aug 2024 - Oct 2025 (1 year 2 months)

Assisted in social media management for Rivals, including creator shoots and sponsor integrations. Contributed to the growth of College Rivals social channels.

Social Media Management Content Creation and Production Sponsor Integrations Content Creation Community Management

Senior Social Media Executive

FableStreet

Sep 2023 - Jun 2024 (9 months)

Planned social content and campaign calendars for a women's fashion brand.

Social Media Planning Content Calendar Campaign Management

Senior Executive, Social Media

Radio City

Jan 2023 - Sep 2023 (8 months)

Ran social media for a national radio network, including on-air and event tie-ins.

Social Media Management Event Tie Ins On Air Promotion

Social Media Manager

ENN Beauty

Sep 2021 - Jan 2023 (1 year 4 months)

Managed social media for a beauty brand with a team of 3.

Social Media Management Team Leadership Beauty Brand Marketing

Google Ads Specialist

FIS Global

Jan 2020 - Aug 2021 (1 year 7 months)

Managed paid search for 5 to 8 North American client accounts at a global fintech company, including campaign builds, budgets, and conversion tracking.

Google Ads Paid Search Campaign Management Budget Management Conversion Tracking

Freelance Brand and Content Work

Freelance

Provided agency-side brand and content work for 7P Digital and 2can, including social strategy and content calendars. Wrote brand content suite for Resham ke Dhage.

Brand Strategy Content Strategy Content Calendar Case Studies Copywriting Social Media