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Shreya Pandey

@shreyapandey5

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Brand & Growth Marketing Manager at SALT, launched five stores and generated 40M+ campaign views.

India

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At SALT, I own integrated brand marketing across 14+ store locations at Barbeque Nation Hospitality Ltd. I delivered Go-to-Market strategies for five store launches and directed paid media investment across Meta Ads, Google Ads, Zomato and Swiggy Ads.

My campaigns for SALT generated 40M+ views, 130+ earned media placements and collaborations with 300+ creators. I also designed lifecycle marketing journeys across paid media, CRM, WhatsApp and email.

At TripGo Hospitality, I managed integrated marketing across three casual dining brands and six cloud kitchen brands. Earlier, at Hashtag Infosystem, I supported UK-based ecommerce brands through SEO, content and performance marketing, including growing TikTok from 200 to 10K followers.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Barbeque Nation Hospitality Ltd.

Apr 2025 - Present (1 year 6 months)

Owned the integrated brand marketing charter for SALT, leading consumer growth initiatives across one of India's fastest-growing premium dining brands. Directed paid media investments and orchestrated integrated PR, influencer, and ATL campaigns.

Brand Strategy Go To Market Paid Media Meta Ads Google Ads Zomato Ads Swiggy Ads CRM WhatsApp Marketing Email Marketing Influencer Marketing PR ATL BTL Budget Management Team Leadership

Marketing Manager

TripGo Hospitality

Mar 2024 - Apr 2025 (1 year 1 month)

Managed integrated marketing across three casual dining brands and six cloud kitchen brands, strengthening brand visibility, customer acquisition, and local market growth. Designed CRM journeys and improved local discoverability through SEO and Google Business Profile optimisation.

Meta Ads Google Ads Zomato Ads Swiggy Ads Influencer Marketing PR CRM HubSpot Mailchimp Wati Google Business Profile Local SEO B2B Marketing

SEO SMM Content Writer

Hashtag Infosystem

Aug 2021 - Apr 2023 (1 year 8 months)

Built the digital growth foundation for UK-based ecommerce brands through performance marketing, SEO, content strategy, and marketplace optimisation. Managed advertising investments and grew TikTok presence significantly.