Shollyjossy Ayobami
@shollyjossyayobami
Visionary Product Manager scaling digital assets and platforms through data-driven, end-to-end ownership.
What I'm looking for
I’m a hands-on Product Manager with 11+ years scaling commercial digital platforms, financial technology systems, and multi-country user ecosystems. I simplify core product flows—especially onboarding, wallets, and user engagement—while navigating technical and compliance constraints to drive adoption in complex, consumer-facing environments.
I’ve led global outcomes as Founder & CEO of BOAF Ltd, taking end-to-end ownership of a cross-border digital rewards platform across 5 countries. I secured government registration and compliance, built AI-powered analytics and tracking tools to improve user experience metrics by 35%, and previously scaled merchant and digital networks across multiple markets through product redesigns and partner enablement.
Experience
Work history, roles, and key accomplishments
Founder & CEO
Boaf Ltd
Apr 2024 - Present (2 years 3 months)
Took end-to-end ownership of a cross-border digital rewards platform operating across 5 countries. Simplified onboarding and engagement flows, navigated international regulatory hurdles for government registration, and deployed AI-powered product analytics to improve user experience metrics.
Business Development & Partner Success
Celd Innovations
Jan 2021 - Jan 2023 (2 years)
Scaled a financial inclusion and merchant ecosystem across 5 digital markets for a Mastercard Merchant Services Programme implementing partner. Managed onboarding and market entry playbooks, ran the commercial lifecycle for an enterprise portfolio, and used enterprise CRM to resolve integration bottlenecks.
Head of Operations & Product Development
Advantage Health Africa
Jan 2019 - Jan 2021 (2 years)
Directed expansion of a healthcare technology and pharmacy network, growing from 0 to 53 operational hubs in 90 days. Led payment integration with Mastercard, introduced digital POS solutions that increased sales, and standardized operational workflows and software delivery for a network of decentralized operators.
Product Manager & Biz Dev Lead
Connect Nigeria
Jan 2015 - Jan 2017 (2 years)
Conceived, launched, and monetized a Sponsored Articles digital product line and scaled it to generate a portion of the firm’s annual yield. Owned product for a premium digital network, grew enterprise accounts, and partnered with engineers and designers to improve web usability and user-flow reliability.
Education
Degrees, certifications, and relevant coursework
Anthropic
AI Fluency: Frameworks & Foundations, Artificial Intelligence
2026 -
Completed the AI Fluency: Frameworks & Foundations program with Anthropic in 2026.
London Bridge Business School
Postgraduate Certificate in Management, Management
Completed a Postgraduate Certificate in Management (Executive Education) at London Bridge Business School.
Lagos Business School
Executive Education Programme, Executive Education
Completed an Executive Education Programme at Lagos Business School.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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