Shivam Wadhwa

I am an analytics professional with over 5 years of experience in the food-tech, music streaming, and digital platforms sectors. My proficiency in tools like SQL, Amplitude, and Google Analytics, combined with my expertise in A/B testing and dashboarding, has enabled me to enhance user engagement and optimize conversion funnels effectively.

At Domino's, I led analytics for the Home & Menu Pod, successfully launching over 15 features and conducting more than 40 A/B tests, which resulted in a significant conversion increase of +230 basis points. My analytical skills have driven substantial improvements in CRM performance and user segmentation, leading to new opportunities for growth. I have also directed the migration from Google Analytics to Amplitude, creating a unified event schema that has been adopted across multiple brands.

Previously, as a Senior Analyst at Gaana, I defined KPIs and data-driven strategies that improved user engagement and retention. My work in search analytics and onboarding funnels has consistently led to measurable increases in user conversions and engagement. I am passionate about leveraging statistical methods to drive business growth and am committed to delivering actionable insights that empower decision-makers.