Anand Vikash
@anandvikash
Product analyst driving growth through data, experimentation, and personalized user experiences.
IndiaWhat I'm looking for
I am an accomplished Product Analyst with over five years of hands-on experience using data analysis, A/B testing, and visualization to improve user engagement, retention, and transaction metrics across high-growth consumer platforms.
My work has led to measurable business outcomes — from driving OPD growth and incremental GPPO through recommendation features to increasing checkout conversions and retention via cohort-based targeting and experimentation frameworks.
I partner closely with product and engineering teams to build tracking, automate pipelines, and translate insights into actionable strategies that scale — focusing on personalization, funnel optimization, and revenue-impacting initiatives.
Experience
Work history, roles, and key accomplishments
Product Analyst II
Zepto
May 2025 - Present (1 year 1 month)
Led analytics for Recommendations charter and launched features (Add & Save, Pre Built Cart, Predictive Cart, Swap & Save) driving 1.5% orders-per-day growth, ₹0.95 incremental GPPO, and 0.78% units-per-order improvement through in-session personalization.
Product Analyst
Newme
Feb 2024 - Apr 2025 (1 year 2 months)
Owned product analytics and experimentation, improving checkout conversions by 15%, increasing retention 8% and reactivation 12%, and raising prepaid transaction share 28% through cohort targeting and funnel optimization.
Central Strategy Analyst
Paytm
Aug 2023 - Feb 2024 (6 months)
Improved transaction funnels in high-value verticals (+5%), ran A/B tests increasing CTR by 0.2%, and used predictive models to lift retention 0.6% and reactivation 1.4%, contributing to revenue and repeat activity growth.
Business Analyst
Zomato
Jul 2022 - Aug 2023 (1 year 1 month)
Managed high-impact zones acquiring 2,000+ weekly users and enabling 30,000 weekly orders; optimized CRM to boost order frequency 25% and app opens 35%, and grew Zomato-Healthy daily orders 20% via tracking and pipeline improvements.
Optimized network and lane performance to reduce freight costs 15% and improve TAT by 20%; automated reporting to cut runtime from three hours to under one hour and delivered actionable analytical recommendations.
Education
Degrees, certifications, and relevant coursework
Anand hasn't added their education
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Availability
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