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Nipun Vijay

@nipunvijay

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Product & Growth Analytics | Fintech & Marketplaces | SQL, Python, A/B Testing, Personalization

India

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What I'm looking for

I'm looking for a remote-first role where I can drive product and growth analytics in a high-impact environment. I want to work with global teams, solve meaningful business problems using data, and continue growing my skills in experimentation, personalization, and user growth. A collaborative culture, ownership, and opportunities to build scalable data-driven solutions are important to me.

🚀 Product & Growth Analytics | Fintech | Marketplaces | A/B Testing & Personalization

I specialize in data-driven decision-making, leveraging SQL, Python, and A/B testing to drive user growth, engagement, and monetization. With 4+ years of experience in fintech, E-commerce, Marketplaces & EdTech, I optimize product strategy, personalization, and funnel conversions.

🔹 Core Expertise:
✔ Advanced Analytics: SQL, Python, Data Visualization
✔ Experimentation & Growth: A/B Testing, Funnel Optimization
✔ Personalization & Segmentation: Clustering, Recommendation Systems
✔ Marketplace & Fintech: User Growth, Monetization, Financial Products

Experience

Work history, roles, and key accomplishments

Current

Product Analyst

Current

Moneyview

Dec 2023 - Present (1 year 6 months)

As a Product Analyst at Moneyview, I developed a user profiling model for UPI transactions that significantly increased transaction frequency and daily active users. I designed A/B tests for UPI activation incentives, leading to improved user activation rates. Additionally, I created a sales pipeline that tripled daily Fixed Deposit bookings and conducted a causal impact analysis on UPI registration to enhance user engagement.

User Profiling A B Testing Data Analysis Product Development Marketing Strategies User Engagement Sales Pipeline Development Retention Strategies UPI Transactions Financial Products

Senior Product Analyst

Meesho

Mar 2022 - Nov 2023 (1 year 8 months)

Led the development of Meesho’s Business Dashboard and Recommendation Insights Framework, driving a 15% increase in orders per seller. Developed a framework for identifying Potential Bestsellers, resulting in a 3x increase in potential bestsellers. Collaborated with Data Science & Engineering to enhance user personalization models, achieving a 2.5x increase in order per view conversion.

Product Development Data Analysis KPI Definition User Personalization A B Testing Collaboration Dashboard Creation Growth Strategy Metrics Tracking PRD Documentation

Associate Product Manager

Doubtnut

Feb 2021 - Mar 2022 (1 year 1 month)

Led a team of 6 to develop a B2C Product Search engine, achieving approximately 40k daily active users. Drove user personalization, resulting in 5x engagement growth, and monetized search to generate around 43 lakh INR.