I seek a product- or analytics-focused role where I can use analytics, ML and experimentation to drive measurable growth, collaborate cross-functionally, and build reusable data products.
Palaksh Pathak
@palakshpathak
Senior Product Analyst driving product growth through predictive analytics and experimentation.
What I'm looking for
I am a data-driven Product Analyst and aspiring product owner who transforms customer needs into actionable, measurable product improvements. I blend machine learning, experimentation design, and analytics to improve conversion, optimize ad performance, and automate decisioning.
My background spans end to end analytics implementation, datalake standardization, uplift and similarity modeling, and running nationwide A/B tests. I thrive in cross-functional environments, collaborate closely with ML and engineering teams, and build reusable data products and tooling that accelerate data-driven decisions.
Experience
Work history, roles, and key accomplishments
Senior Product Analyst
Spinny
Jul 2025 - Present (2 months)
Designed and deployed a decision-tree ML model for lead-profiling capturing over 50% converters in the top cohort and improving conversion to 35% vs 11% platform average; implemented uplift modelling to automate approval disbursal reducing agent intervention.
Product Analyst II
Spinny
May 2023 - Jun 2025 (2 years 1 month)
Led OneData@Spinny to streamline datalake tables into reusable datasets and integrated them with Wren AI for LLM-powered SQL generation; executed nationwide A/B tests that improved inspection location accuracy by 2% and form-fill rates by 5%.
Product Analyst - Ads Tech
Zomato Ltd
Aug 2022 - Feb 2023 (6 months)
Improved merchant ROI on impression ads by 30% via expanding attribution window and simulation-based optimization across ~60k restaurants; ran pan-India ad experiments and refined ad-serving algorithms to boost relevance and delivery efficiency.
Associate Consultant
ZS Associates
May 2022 - Jul 2022 (2 months)
Delivered a POC for an end-to-end weekly suggestion engine for a US pharma client and implemented data-prep and ETLs driving business-rule based production runs for sales and healthcare experts.
Associate - Business Technology
ZS Associates
May 2020 - May 2022 (2 years)
Owned operations and enhancements of weekly ML-based production runs for a Merck engagement, ensuring reliability and iterative improvements to models and pipelines.
Education
Degrees, certifications, and relevant coursework
Indraprastha Institute of Information Technology Delhi
Bachelor of Technology, Electronics and Communication Engineering
2015 - 2019
Completed a Bachelor of Technology in Electronics and Communication Engineering with a minor in Economics from IIIT Delhi between July 2015 and November 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
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