At Pine Labs Ltd, I own analytics, reporting and project management for performance marketing across business units and product lines in India, Singapore and Malaysia. I built automated campaign dashboards that give stakeholders a shared view of spend, funnel movement and return.
My work supported a 47% reduction in customer acquisition cost and 65% growth in qualified leads while POS deployments rose 90%, against projected annual savings of ₹40L. I also ran go-to-market execution for the Pine Labs IPO, Global Fintech Fest and website relaunch.
At Ablysoft Pvt Ltd, I ran multi-channel B2B lead generation for Yo!Gigs, Yo!Growcer and Yo!Kart. The campaigns lifted ROI by 154.86% for Yo!Gigs and 36.12% for Yo!Growcer, and traffic by 33.35% for Yo!Kart.
I work across campaign analytics, marketing operations and MarTech, using tools such as SQL, Power BI, GA4 and Salesforce. I also use ChatGPT and Claude for campaign data analysis, insight extraction and content workflows.
