Open to opportunities

Megha User

@meghauser6

Message

I grow startup and client campaigns through audience research, paid media, content, and performance optimization.

India

Message

What I'm looking for

I'm looking to grow in a marketing role where I can combine audience research, campaign execution, content, paid media, and performance analysis to support product and go-to-market decisions.

I've supported go-to-market decisions for two early-stage startups by turning audience, competitor, and customer research into channel plans, campaign calendars, creative briefs, and consistent Meta and LinkedIn content.

At InMobi, I managed performance across 150+ accounts representing INR 30L+ in monthly spend. My analysis and optimization recommendations contributed to over 30% average revenue growth across FY25, while scaling high-value budgets by 75%+ at ROAS above 4.5x.

I also bring marketplace, Google Ads, Meta paid social, influencer, GA4, and reporting experience from Yogabars.in and Prosperr.io, alongside rigorous stakeholder coordination and analytical problem-solving developed in government audit and administration roles.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Consultant

Current

Self Employed

Jun 2026 - Present (3 months)

Owns marketing planning and execution across Meta and LinkedIn for two early-stage startups, supporting product and go-to-market decisions. Conducts research, develops channel plans and creative briefs, and manages social content and engagement.

Meta LinkedIn ChatGpt Claude Pomelli Canva AI Campaign Planning Creative Briefs Social Media Management Brand Positioning

Marketing Analyst

InMobi

Dec 2024 - Jul 2026 (1 year 7 months)

Managed performance across 150+ accounts representing INR 30L+ monthly spend, coordinating reviews, budget discussions, and optimization actions. Analyzed campaign data to identify drop-offs and recommend next steps, contributing to over 30% average revenue growth.

Campaign Management Client Management Data Analysis Budget Management Benchmarking Targeting

Performance Marketing Intern

Yogabars.in

Jul 2024 - Nov 2024 (4 months)

Analyzed seasonal campaigns across Amazon, Flipkart, and Zepto, achieving 3x ROI and doubling ROAS on Flipkart Big Billion Day. Built CTR, CVR, and CPC dashboards and analyzed category competitors, contributing to a 35% MoM increase in marketplace visibility.

Amazon Flipkart Zepto ROI Analysis ROAS Dashboarding CTR CVR CPC

Marketing Intern

Prosperr.io

Apr 2024 - Jun 2024 (2 months)

Executed Google Ads Search and Performance Max campaigns, covering keyword research, targeting, budgeting, UTM tracking, QA, and GA4 analysis. Supported Meta paid social and 15+ influencer partnerships, generating 500K+ impressions and 75K+ reach per post.

Google Ads Performance Max Keyword Research Targeting Budgeting QA GA4 Paid Social Influencer Marketing

GST Inspector, Audit

Bengaluru & Dehradun GST

Feb 2021 - Jan 2024 (2 years 11 months)

Audited 20+ taxpayer accounts and resolved discrepancies through data-backed stakeholder discussions, recovering INR 3 Cr with enforcement teams.

Audit Data Analysis Stakeholder Management Enforcement Tax Compliance

Assistant Section Officer, Admin

MoHUA

May 2018 - Feb 2021 (2 years 9 months)

Managed disciplinary cases and HR administration for 100+ CPWD employees, strengthening documentation accuracy, stakeholder communication, and issue resolution.

HR Administration Documentation Stakeholder Communication Issue Resolution Disciplinary Case Management