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Madhu K A

@madhuka

Senior Performance Marketing Specialist at UPLERS (MAVLERS), who grew ROAS by 150% through campaign optimisation and audience targeting.

India

Message

At UPLERS(MAVLERS), I managed multi-market Google Ads and Meta Ads campaigns across India, APAC, Australia, Singapore and France, with an annual advertising budget of $1.5M. These campaigns delivered 464K installs and 262K registrations, maintaining a 60% install-to-registration rate against a 40% target.

I improved campaign CTR from 2.5% to 4.5% through creative optimisation and audience testing, and reduced CPR by 37.5% in France through retargeting. In Singapore, structured A/B testing helped generate 1,000+ daily registrations at a $1.02 CPR.

At EDU FUND, I managed a ₹10L monthly paid media budget, increasing website traffic by 35% while achieving a 72% user retention rate. I also delivered 2,000 app downloads through multi-channel and influencer campaigns, tracking leads via Zoho CRM.

Earlier, at OLA CABS(ANI Technologies), I managed a ₹2 crore annual marketing budget and supported growth in weekly auto-category bookings from 1 lakh to 10 lakh within six months. I’ve also used ChatGPT, Claude, GoMarble and SEMrush to support campaign analysis, reporting automation and creative ideation.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketing Specialist

Uplers

Oct 2021 - Aug 2026 (4 years 10 months)

Managed multi-market Google Ads and Meta Ads campaigns across India, APAC, Australia, Singapore, and France with a $1.5M annual budget, delivering 464K installs and 262K registrations. Implemented AI-assisted workflows and improved campaign CTR from 2.5% to 4.5% while reducing CPR by 37.5% in France.

Google Ads Meta Ads TikTokAds ChatGpt Claude GoMarble SEMrush A B Testing Campaign Optimization Performance Analytics ROAS Budget Management

Senior Growth Marketer

Edu Fund

Jul 2021 - Sep 2021 (2 months)

Managed a ₹10L monthly paid media budget, increasing website traffic by 35% and achieving a 72% user retention rate. Reduced cost per lead by 36% and delivered 2,000 app downloads through multi-channel and influencer campaigns.

Paid Media Lead Generation Zoho CRM Campaign Management Budget Management Influencer Marketing

Social Media Marketer

Razi Global Technologies

Dec 2020 - Jun 2021 (6 months)

Managed Meta Ads campaigns end-to-end, reducing cost per lead from ₹210 to ₹165, and launched LinkedIn Ads to expand brand awareness. Grew organic social following to 5,000 and increased Twitter impressions per post to 15K+.

Meta Ads LinkedIn Ads Social Media Strategy Content Strategy Hashtag Strategy Audience Growth

Assistance Manager – Marketing/Category

Ola Cabs (ANI Technologies)

Jun 2015 - Jun 2020 (5 years)

Managed a ₹2 crore annual marketing budget, driving 30 lakh app downloads and scaling weekly auto-category bookings from 1 lakh to 10 lakh within six months. Executed end-to-end performance marketing campaigns across Google Ads, GDN, Facebook Ads, and SEO, and led a team of five.

Google Ads Google Display Network Facebook Ads SEO Team Leadership Budget Management Performance Marketing Category Management

Data/Digital Marketing Analyst

Regenersis India

Nov 2013 - Jun 2015 (1 year 7 months)

Grew e-commerce seasonal campaign sales from 34% to 48% and managed paid social ads that boosted sales by 20%. Standardised cross-department reporting to support data-driven decisions.

Digital Marketing Paid Social Ecommerce Reporting Data Analysis