Open to opportunities

Shireen Eghtesadi

@shireeneghtesadi

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Passionate bilingual marketing lead with a proven retail track record.

Canada

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What I'm looking for

Searching for a position in marketing; leading, conceptualizing, negotiating and executing online and offline strategies that elevate brand visibility while boosting sales and expanding outreach to broader audiences. Preferred scopes within marketing, branding and partnerships.

I am a passionate bilingual marketing lead with extensive experience in the global retail industry. My career has been marked by a proven track record of developing and executing innovative marketing strategies that elevate brand visibility and drive sales. I thrive on leading teams and collaborating with cross-functional partners to create impactful campaigns that resonate with diverse audiences.

Currently, I serve as the Digital Trade Marketing Lead at Nespresso, where I spearhead our digital marketing efforts across Canada’s top retailers. My role involves leveraging data-driven strategies to enhance customer acquisition and retention, ensuring a seamless omnichannel experience. I take pride in my ability to analyze campaign performance and deliver actionable insights to senior stakeholders, which has consistently resulted in surpassing sales targets.

Previously, I held senior positions at SSENSE and Hudson’s Bay, where I managed substantial brand portfolios and orchestrated multi-platform marketing campaigns. My dedication to fostering brand partnerships and optimizing project management has enabled me to drive growth and deliver exceptional results in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Digital Trade Marketing Lead

Current

Nespresso

Apr 2024 - Present (1 year 3 months)

Leads Nespresso’s digital trade marketing and branding presence across Canada’s top retailers, driving customer acquisition and surpassing sales targets through data-driven strategies, ensuring a seamless omnichannel customer experience between online and ofﬂine worlds. Spearheads paid media across sponsored search, Meta, and display, collaborating with third-party agencies to optimize performance

Digital Marketing Branding Paid Media Meta Ads Google Ads Customer Acquisition ROI Optimization Data Analysis

Trade Marketing & Creative Brand Partnerships Senior Specialist

SSENSE

Nov 2021 - Mar 2024 (2 years 4 months)

Managed a $2M+ brand portfolio across 75+ global luxury beauty and fashion partners, driving growth through tailored marketing strategies with a strong focus on in-store and ofﬂine experiences. Led the development of bespoke 360° campaigns integrating digital, PR/inﬂuencer, experiential, and ofﬂine activations such as pop-ups, events, and in-store product storytelling to build brand afﬁnity and dr

Brand Partnerships Creative Strategy Event Management Project Management Budget Management Negotiation

Digital Marketing & Performance Specialist

Hudson’s Bay

Dec 2019 - Nov 2021 (1 year 11 months)

Orchestrated multi-platform digital marketing campaigns to enhance brand visibility, expand audience reach and drive engagement, with a focus on trade marketing. Collaborated with brand partners to craft innovative social media and email campaigns.

Digital Marketing Performance Marketing Social Media Marketing Email Marketing Adobe Analytics Google Analytics Brand Coherence

Social Media and Creative Services Junior Specialist

Groupe Dynamite

Jan 2019 - Dec 2019 (11 months)

Created and launched social media concepts in sync with product launches, partnerships, and seasonal demands. Produced captivating copy for social media content across diverse platforms, driving heightened engagement.

Social Media Management Content Creation Copywriting Branding

Education

Degrees, certifications, and relevant coursework

University of Western Ontario

Bachelor of Arts, Marketing, Information, and Technology

Grade: Honours Standing

Completed a Bachelor of Arts with Honours Standing, focusing on Marketing, Information, and Technology. Gained comprehensive knowledge in various aspects of marketing and technology.