shipra singh

I’m a product-focused analytics professional with ~3 years of experience driving product growth, experimentation, funnel optimization, and customer experience improvements across consumer and insurance platforms. I turn data into product decisions through A/B testing, customer journey analysis, and KPI-driven insights.

At GoMechanic.in (Acquired by Spinny), I own acquisition, conversion, retention, and engagement funnels—aligning data-driven product strategy and roadmap decisions with business impact. I built real-time dashboards with GA4, Python, BigQuery, SQL, and BI tools, ran funnel/cohort/behavioral analyses to find drop-offs, and designed experiments using Firebase to validate improvements. I’ve also automated reporting workflows to reduce manual effort and speed up decision-making.

Previously at PB Partners (PolicyBazaar), I analyzed user behavior and product performance using SQL, Athena, Python, and PowerBI, building 10+ business-critical dashboards that supported teams across Product, Business, Operations, and Leadership. I led initiatives like onboarding funnel analytics, fraud detection via pre-fill dashboards (e.g., Edit Rate% and mismatch rates), and insurer visibility monitoring—tracking key KPIs, running root-cause analysis, and translating findings into action.

I’m passionate about building customer-centric digital products that solve real user problems through experimentation and clear, stakeholder-ready communication. I enjoy partnering cross-functionally to define success metrics, prioritize initiatives, and measure outcomes that improve engagement, conversion, and retention.